McDonald's Creative Agency Review: Who is the Health-Conscious Foodie?
McDonald's just launched a USA creative agency review. Affinio explores who the Golden Arches and their short-listed creative agencies should be targeting. The results may surprise you...
[CASE STUDY] How Affinio Insights Unearthed the Audience of Planet Earth II
BBC Worldwide utilized Affinio to validate who the audience of their award-winning documentary series, Planet Earth II was and why they were interacting with the series.
Media & Entertainment
Who the Biggest Entertainment Companies Should Partner With
To identify ideal brand partnerships, we used Affinio – a SaaS platform – to analyze the audiences of some of the top entertainment companies in the world.
Why You Need B2B Buyer Personas and How To Create Them with Affinio Data
With more audience data available than ever before and an ever growing marketing technology stack, knowing what data to use to create a persona can be a challenge for B2B marketers.
Affinio + Audience Measurement = Competitive Advantage
Affinio can be used in tandem with audience measurement practices to create a significant competitive advantage in the media and entertainment space.
Client Pitch? 3 Affinio Features You Should Be Using
When getting ready for a pitch time is of the essence. We've identified 3 Affinio product features you may not know about that will speed up your next client pitch.
Public Relations & Communications
The Importance of Audience Insights for Public Relations
Chris Gee, Head of Digital Strategy & Content at Burson-Marsteller shares his thoughts on why the world of public relations is evolving and how firms can compete with audience insights.
[Product Update] Gazelle Release
Gazelle – Affinio’s June Product update —provides customers with enhanced usability and new ways to improve team collaboration. Learn more!
Don't Think of Twitter Data as Twitter Data
You may not know it, but some of the largest companies in the world are leveraging Twitter data to inform their strategies across all networks. Learn why Twitter insights are so valuable.
Who are IIEX's Biggest Influencers in 2017?
Who are the top IIeX influencers? We decided to compile two lists: 2017’s Top 10 IIeX Influencers and 2017’s Top 10 Niche IIeX Influencers. See which influencers made the cut!
Marketing & Advertising
Putting the People Back in Marketing
Marketers, content creators, and publishers across every industry are still struggling to create content that resonates with their consumers. So why are marketers getting it so wrong?
Affinio Tweet Content Reports – Expand your Boolean Horizons
Using Tweet content reports, you can quickly understand the context and interaction patterns that are relevant to your audience, campaign, and business.
1st and 3rd Party Data: How Affinio Extracts Rich Audience Insights
Marketers are swimming in data. First and third party – what does it all mean and how can marketing teams ensure they get the most out of it?
5 Tips to Enhance Your Tone of Voice
Jack Miles provides five tips to help develop your brand's tone of voice to match the culture of your audience and their interests and passions.
5 Things You Didn’t Know About Affinio’s Technology
Affinio powers deep audience discovery and reveals actionable insights at scale. Here we share five little-known facts about Affinio's technology.
How American Idol Can Reignite Its Fans Using Data
American Idol is back! We used affinity data to draw audience insights that can help inform Idol's back-to-TV strategy. See who data says should judge the series.
The Big Data Behind Star Wars Fandom
Who are Star Wars fans? We used Affinio, the marketing intelligence platform, to run a report on anyone mentioning Star Wars Day on Twitter.
3 Reasons Why Marketers Need Twitter Data
The live nature, scope, and structure of the data is optimal. Marketers who ignore Twitter data can miss the realities of the world as it changes in real time.