Your Holiday Binge-Watching Guide to Netflix Originals

I love a good Netflix binge-watch. So when the weather gets a little colder, the nights a little darker, sometimes a good Netflix marathon and a few “are you still watching?” messages are needed to get you through. If you’re looking to invest in a new show during some downtime this holiday season, we’ve broken down a couple worth noting – or in this case – watching.

Netflix gets your interests

Netflix is the King of content creation. With a number of award-winning, smash hits including Orange is the New Black, House of Cards, and Making a Murderer, Netflix has become a personalized content delivery platform that serves you the content that you want to see, to the best of its ability.

[Read: Demographic Targeting is Irrelevant and Netflix Agrees]

In 2016, Entertainment Weekly reported that Netflix would be spending six billion dollars over the year to create over 600 hours of original programming. On top of that, the streaming service released 45 original shows in 2016 (not including documentaries or kids shows) as shared by Business Insider.

We took the liberty of analyzing the audiences of a few of these shows to see who the shows are already attracting. Chances are, if you fall into any one of these interest-based communities, you’ll find this show on your Netflix browser sometime soon (or already there!)

Who's Watching The Get Down?

Having premiered on Netflix in August of this year, The Get Down is an American musical drama series set in the Bronx neighbourhood of New York City in the 1970s. The series' storyline depicts how the poverty-ridden Bronx neighbourhood gave birth to a flourishing hip-hop and disco music scene.

Using Affinio we analyzed the followers of @TheGetDown who self-describe as living in the USA. Below is the audience visualization of the interest-based communities initially attracted to the show:

Communities of Rap Music Fans, Teens who are passionate about #BlackLivesMatter, and a surprising pocket of Marvel and Action Film Movie Fans appear in the audience.

Adding my two cents, if you're a fan of music and like a cinematic experience this show is amazing!

Who's Watching Lady Dynamite?

Having premiered on Netflix on May 20, 2016, Lady Dynamite is a comedy series that is loosely based on the life of comedian/actress Maria Bamford (who portrays herself in the show). The storyline follows Bamford as she moves home to LA and rebuilds her life after spending time in rehab for bipolar disorder.

Using Affinio, we analyzed the 1,934 followers of @TheLadyDynamite who self-describe as living in the USA. Below is the audience visualization of the interest-based communities initially attracted to the show:

This small audience has already attracted communities of Comedians, Podcasters, Political Writers, and a Brooklyn-based community of writers.

Who's Watching The Ranch?

Released on Netflix on April 1, 2016, The Ranch is a comedy series that takes places on a fictional Colorado ranch, Iron River Ranch, and follows the life of the dysfunctional Bennett family that owns it.

Using Affinio, we analyzed the followers of @TheRanchNetflix who self-describe as living in the USA. Below is the audience visualization of the interest-based communities initially attracted to the show:

Communities of WWE Fans, Gamers, Sports Fans, and Country Fans are found within this small audience.

Who's Watching Haters Back Off?

Released on Oct 14. 2016, Haters Back Off is an extended version of the cringe-worthy YouTube character, Miranda Sings, portrayed by Colleen Ballinger. The storyline follows real-life actress/comedian/writer/YouTuber Colleen Ballinger in her "Miranda" character, an untalented girl who seeks fame on YouTube by posting singing videos.

Using Affinio, we analyzed the followers of @HatersBackOff who live in the USA. Below is the audience visualization of the interest-based communities initially attracted to the show:

We can see in the audience visualization that many of these clusters are closely related and have shared interests. The majority of these clusters such as Teen Girl YouTubers and Gamer YouTubers spawn from the video platform. We can also see a cluster of Colleen Ballinger Super Fans which isn’t surprising since she has accumulated a following of over 4 million viewers on her YouTube channel.

Who's Watching Luke Cage?

Released on Sep. 30, 2016, Marvel's Luke Cage is a Netflix series based on the Marvel Comics character Luke Cage. The storyline takes place in the Marvel Universe and follows Cage, a former convict with superpowers who now fights crime.

Using Affinio, we analyzed the followers of @LukeCage who live in the USA. Below is the audience visualization of the interest-based communities initially attracted to the show:

Communities of WWE Fans, Gamers, Sports Fans, and of course, Marvel Fans, are found within this audience. Looking at these communities, we can infer that these communities like action-packed entertainment!

Who's Watching The Crown?

Netflix’s latest and greatest, released on Nov. 4, 2016, The Crown depicts the life of a young Elizabeth II, Queen of England, from her wedding day in 1947 to present day. One month after its release, the show has already been renewed for a second season.

Using Affinio, we analyzed the followers of @TheCrownNetflix who live in the USA. Below is the audience visualization of the interest-based communities initially attracted to the show:

Communities such as Royals Enthusiasts, Political News Enthusiasts, and Pop Culture Mommies have been initially attracted to the show.


Netflix has something for everyone

One of the greatest things about Netflix is that there is something for everyone! The shows we've analyzed attract a wide variety of interest-based communities, from wrestling fans to political junkies. This showcases that television audiences are diverse and the content of a show and the audiences watching might surprise you!

Do you fall into any of these interest-based communities? Perhaps you should try a new show this Christmas. Based on my interests, I'll be tuning into The Crown.


Subscribe to the blog