eBook for Consumer Insights: Enhance Your Research with Enriched Cultural Data



A waitress in London and a pipefitter from Denver may both be your ideal customer and have far more in common than you may think.

Today, marketing is all about understanding consumer culture. Gone are the days of vague, all-encompassing labels to define a homogenous audience. We now live in a world where multiple consumer groups exist, each with unique behaviors, preferences, and cultural beliefs that are subject to change in an instant.

The world of consumer insights is being disrupted. Consumer communities are no longer defined by gender, age, or location but bound by their shared interests and passions. Using this logic, a waitress in London and a pipefitter from Denver may both be your ideal customer and have far more in common than you think.

We created this eBook because we know the pressure that is placed on businesses, and the Consumer Insights teams within them, to find insights that keep them ahead of the curve and remain competitive. In this eBook, powered by the Affinio platform, we address common use cases for our customers and share how Consumer Insights teams can access high-quality, scalable, actionable insights generated at the speed of culture.

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