Understanding the Most Important Shopper: The CPG Industry and Data-Driven Insights
Not every Mom wants the same product or has the same values. So, if broad categorization is becoming obsolete how can we unpackage who the target consumer - Mom - really is?
The 5 Biggest Brand Rivalries: Who Wins Key Audience Segments
Coke or Pepsi? We analyzed five of the top greatest business rivalries in history to see who is winning over the hearts and minds of consumers using Affinio's custom graph engine.
How They Stack Up: An Analysis of the SmartPhone Audience Competitive Landscape
Check out how the biggest SmartPhone manufacturers stack up in this affinity-based analysis of their audience.
What $1 Billion Worth Of Beer Drinkers Looks Like
We found the 14 niche buyer personas responsible for Pabst Blue Ribbon's billion dollar growth.