Our Story

Affinio is an award-winning marketing intelligence platform that leverages the interest graph to understand today’s consumer. Founded in 2013, Affinio empowers the world’s leading brands, agencies, media companies, and publishers to redefine the way they research, plan, and execute marketing strategies.

From smartphone tethering and lobster scanning to machine learning and big data analysis. Affinio spun out of an R&D lab that spent its time developing solutions for some of the world’s hardest problems. Clean energy, sustainable fishing, remote data access - these are just some of the types of projects we’ve worked on.

We found that all of these verticals had similar challenges - finding the right customers for their products or services. As an experiment, we applied our machine learning (originally used to scan and sort lobsters), to advertising to see if we could read and predict who would click on ads.

The result was Affinio.


Values drive success.

Headquartered in Halifax, Nova Scotia, our team is made up of passionate, entrepreneurially-minded individuals. We are extremely driven and dedicated to go the extra mile to deliver exceptional results.

These are the values that define us:

PEOPLE. Building great relationships helps us win.

DATA. Our actions and decisions are driven by numbers.

PRIDE. More than just a job, our work is reflective of who we are.

PASSION. We hold passion, dedication, and drive above experience.

EFFORT. We work smart and hard to stay ahead of the game.

AGILITY. Staying ahead of the curve means moving fast and getting there first.

MISTAKES. If we aren’t making mistakes, we aren’t pushing the boundaries.

COMPETE. We are all here to win, globally.

VISION. Our potential is limitless; it’s up to us to fulfil it.

HUMOUR. We work hard and have fun doing it.

The Affinio Founders. Passionate, driven, and dedicated.

Tim Burke

Co-Founder, CEO


Stephen Hankinson

Co-Founder, CTO

Phil Renaud

Co-Founder, VP Engineering


Ardi Iranmanesh

Co-Founder, Operations & Analyst


See what customers are saying:

"Genuinely insightful - a word often claimed and rarely delivered against. The most exciting thing on my radar right now."

— David Boyle, EVP Insight, BBC Worldwide

"Affinio has become an increasingly huge asset to our planning and digital teams. By informing our target segmentations with real-time social behavioral insights, we are adding a layer to our data that we were previously only able to scratch.

The ability to identify key influencers, and high affinity social accounts has enabled us to develop hyper-targeted content plans to speak to smaller, niche audiences.

We've been really pleased with Affinio, and so have our clients!"

— Sam Glassoff, Associate Strategic Planner at TBWA\​Chiat\​Day