Foundation of our tech

Advanced machine learning algorithms and custom graph engine power Affinio to analyze billions of interest variables and network connections.

Our award-winning unsupervised segmentation technology groups users into clusters based on the commonalities they share, revealing patterns and relationships within any big dataset.

Discover hidden audience segments with Affinio

Our data sources

We ingest and analyze your first party data sets (CRM, transactional, survey) and third party data sets including Facebook, Twitter, Pinterest, Reddit, and LinkedIn to reveal hidden audience insights in a comprehensive, highly visual report.

Discover hidden audience segments with Affinio

Our reports

Affinio's highly visual and intuitive reports empower users to understand the culture of a community. Reports can provide a historical analysis, a real-time analysis, or a combination of both.

Affinio reports contain six sections which can be analyzed at the audience and cluster levels: Overview, Members, Interests, Content, Compare, and Actions.

Discover hidden audience segments with Affinio

Scale

Our platform infrastructure is built to provide the scalability and flexibility needed to tackle complex marketing challenges. Throw your data our way – we can handle it.

Speed

Audience analysis results take hours, not weeks. Understand culture as it happens and stay on top of topics relevant to your audience.

Power

Massive data sets boiled down into something that is easily understood and genuinely insightful; that’s the power of Affinio.

SaaS Platform

Our user interface is designed to be highly visual and intuitive. We include in-app labels and tooltips to help guide you through the report, as well as multiple data filtering perspectives, so you can interpret the information in a way that resonates with you.

API

Our API gives users direct access to data from socially-sourced segmentation queries. Our data provides insights into the interests, members, and content at the audience and segment perspectives. Our API can be used to create large quantities of reports quickly and to integrate Affinio’s technology into custom applications.

We've got your back

Every Affinio account has access to their own Customer Success Manager. Our Customer Success Managers are platform experts and are ready to partner with your team to help you realize the potential of Affinio. Personalized training is available for all Affinio customers and is scheduled, on-site or remotely.

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Revealing hidden insights at the world's leading companies

It’s time to take an audience-first approach to marketing. Let us show you how.