Uncover hiddenaudience segments
Uncover natural audience segments impossible to see until now with our advanced interest-based segmentation. Get to know any audience intimately through their interests, affinities, and the content they share and consume. Understand how your audience is connected at a glance with beautiful data visualizations.
Create data-drivenbuyer personas
Create robust, data-driven buyer personas with our deep audience insights that combine psychographic and demographic data. Target with precision and provide a consistent reference point for informing strategies, creating content, providing customer service, building new product features, and more.
Empower yourcontent strategy
Empower your enterprise content strategy and achieve your digital objectives with data-driven content. Understand what content already resonates with key audience segments including keywords, hashtags, images, influencers, and media.
Identify relevant influencersand partnerships
Use a data-backed approach to justify your budget spend and explore relevant influencer and partnership opportunities, based on the interests and affinities of your target audience. Use our platform to identify what new audiences you will reach, validate the pairing, and measure the impact the selection has on your audience.
Monitor changingaudience dynamics and trends
Monitor how the interests of an audience segment change over time to ensure your communications are always relevant. Benchmark how marketing initiatives are performing by monitoring how audience segments are growing, shrinking, or emerging.
Identify untapped geographic audience segments and understand how well your competitors are performing regionally or globally. Understand what percentage of an audience you hold over your competitors and identify the segments where you dominate or where you can gain share.
Consolidate your toolboxand uncover insights faster
Consolidate your research toolbox and arm multiple departments with consistent consumer data. Run major studies, and receive the results in hours, that analyze billions of network connections and pick-up on consumer trends as they happen.