The Affinio platform helps marketers build better strategies by getting a deep understanding of consumer groups and their behaviors, interests, and affinities. We believe the first step to creating marketing campaigns that resonate is having an in-depth understanding of human interest and audience dynamics.
Win new business & grow existing accountsQuickly respond to RFPs with rich audience insights. Prospect into new organizations and upsell existing clients with highly personalized audience insights that pave the way for new conversations and build agency-client trust.
Reduce research time Spend a fraction of your research budget and quickly understand what makes your client’s audience tick. No waiting on data scientists, outsourced research, consumer surveys, or focus groups. Receive results and robust global insights in hours that pick-up on consumer trends as they happen.
Develop data-driven content strategiesEmpower your next client content strategy and achieve digital objectives with data-driven content. Analyze the top conversations, articles, links, images, videos, and sources most relevant to your audience.
Create data-driven customer profiles and personasCreate data-driven personas that combine psychographic and demographic data. Target with precision and provide a consistent reference point for informing creative, media, ad buys, and more.
Gain competitive intelligenceIdentify your client’s untapped geographic audience segments and understand how well their competitors are performing regionally or globally. Understand what percentage of an audience you hold over your competitors and identify the segments where you dominate or can gain share.
Discover and validate influencersUse a data-backed approach to justify your client’s budget spend and explore relevant influencer opportunities. Move beyond vanity metrics and develop first-of-kind influencer measurement, validation, and defensible reporting practices.
The Affinio Difference
Patented Graph Technology
Affinio is the only platform that enables consumer intelligence through the use of patented Graph technology. AI and machine learning enable an unbiased lens into the connections between data points and their associated attributes in a way that surfaces relationships only Affinio can find, without ever being told what to look for.
Where most AI solutions require weeks or even months of implementation and professional services, Affinio is a completely productized SaaS platform that delivers AI capabilities on day one. Start immediately by running Affinio segmentation and visualizations on public data sources, and then work with us to ingest your own proprietary consumer data either hosted by Affinio’s cloud offering or self-hosted.
Safe for Your Brand and Your Customers
The landscape of consumer data and privacy is changing fast—we believe it’s for the better and marketing can deliver more value than ever. Build strategies based on consumer patterns while staying GDPR compliant and respecting the privacy of your most valued asset, your customers.
AI in the Hands of People Who Need It
When you need to enable global teams to drive their own strategies across your organization, you can’t gate access to insights. Affinio enables the entire organization to get access to consumer intelligence quickly and easily, when they need it, so they can drive strategy and innovation at every turn.
Award-Winning Customer Success
The success of our customers is paramount to sustaining a long-term relationship. Our team is dedicated to making you successful not only within the Affinio platform itself, but in leveraging the intelligence you gain from Affinio to best to accomplish your objectives. Our team has been recognized nationally for our dedication to customers and their success and we can’t wait to work with you.