Blog

Measure The Uniqueness Of Your Audience With Baselining

Measure The Uniqueness Of Your Audience With Baselining ...

Demographic segmentation is old and outdated.

It’s 2019 and marketers are still relying on 100-year-old ...

Affinio + Social Listening

While social listening can be effective in understanding ...

Product Releases

Affinio Announces ATON

ATON puts the power of AI at the fingertips of business ...

How Data Could Bring an Action Hero Back to the Big Screen

As a business and strategy consultant who works with the ...

Technology

Introducing Affinio’s new Publishers Data

Do You Know Where Your Audiences Are? Every marketer wants ...

Social

The Direct-To-Community Playbook for PR Pros

The success of direct-to-consumer (DTC) brands like ...

Social

Direct-to-Community is the new D2C

Let’s examine the modern consumer: they’re wearing ...

Container-as-a-Service in the age of Privacy and GDPR

With control comes greater compliance and less risk. ...