It has now become common practice for organizations to rely on social listening tools to extract audience insights. While social listening can be useful in understanding the sentiment of an audience – organizations often don’t realize that there is a significant problem with relying on conversation-based insights alone. The issue? Only about 10% of social […]
VP of Engineering, Phil Renaud, explores Affinio’s benchmarking feature to quantify the power of interests in media and entertainment – learn how to turn viewers into fans.
We are thrilled to announce that we will be joining Adobe and Episerver in Microsoft’s New Customer Intelligence Journey.
Our latest product release –Lobster– gives users the ability to compare clusters across reports, enables users to apply exclusion filters, see updated auto-naming and explore refreshed traits.
Learn why forward-thinking agencies leverage artificial intelligence for winning new business.
Koala – Affinio’s July Product Update — will introduce the ability to recycle report queries, a redesigned report builder, and other usability enhancements to enhance your Affinio experience.
When getting ready for a pitch time is of the essence. We’ve identified 3 Affinio product features you may not know about that will speed up your next client pitch.
Affinio’s VP of Engineering, Phil Renaud, dives into online trends and thoughtfully explains what trends are important and how marketers should identify them.
Numerous professional sports organizations have used Affinio to tap into fan culture and build data-driven unified strategies to reach and engage them.
New technologies are radically changing how Consumer Goods brands connect with their consumers. Here are five ways audience insights empower the Consumer Goods industry
With hundreds of A-list actors and actresses to consider and approach, where do you begin? How are you currently connecting with underserved audiences? Identify your casting short-list using a data-driven approach
Our latest Product Update Jellyfish brings new slides exports, the ability to hide clusters, additional support and training best practices, and a new integration with Microsoft Dynamics 365.
How can you guarantee your media campaigns success when the audience you are trying to attract is unfamiliar? Learn how using proxy audiences based on audience insights will give you everything you need for a successful launch.
We’re proud to announce that our Integrated Audience Analysis offering will be available through a collaboration with Microsoft’s Global ConsumerGoods and Retail Solutions teams.
Using Affinio, we analysed the pre- and post- launch audience of the highly anticipated film, Ready Player One. Use this method for any production to ensure you have a successful launch.
Looking beyond traditional social listening, we spent some time understanding the audience behind #nationalcerealday to get to the heart of how consumers make choices about the products they buy.
Attending Adobe Summit in Las Vegas? Here’s the Affinio analysis of the Adobe audience you need to see before attending!
Tim Burke, CEO of Affinio, the interest analytics platform, examines how ad-tech will help brands achieve better safety controls in 2018
