Introducing Affinio’s new Publishers Data
Our “Publishers” source is now available as a new “reader network” that analyzes the digital articles people consume in their mobile social feeds. This queryable content originates from the biggest global publishers who distribute across Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
The Direct-To-Community Playbook for PR Pros
This playbook explains how PR professionals can go “Direct-To-Community” to understand their client’s communities, the issues that are important to them, as well as the most effective places to reach and engage them.
Direct-to-Community is the new D2C
D2C companies are changing the game for traditional retail brands and the only way to compete is by going “Direct-to-Community”. Learn about the new D2C.
Container-as-a-Service in the age of Privacy and GDPR
With control comes greater compliance and less risk. Affinio’s General Counsel discusses the benefits of CaaS in an age of GDPR and privacy.
Tim Burke, CEO of Affinio, Talks Containerization
What is a containerization model, and how does it address the chief concerns facing brands today?
NFL TV Ratings Case Study: The Power of Social Media Data to Predict Cultural Trends Ahead of Traditional Research
“Its yet one more proof of the power of social media big data to correctly predict cultural trends more accurately and quickly than traditional research methods.” Guest Post from Dr. Darin White, executive director of the Center for Sports Analytics at Samford University
Using Audience Insights to Enhance the Festival Experience
From inspiring immersive activations to identifying highly targeted partnerships and sponsorships opportunities, Affinio’s audience insights can help festivals, like Coachella, best connect with their festival goers and curate the optimal fan experience.
TV Upfronts 2019: Buying and Selling TV Audiences using Affinio Data
Are you ready for TV upfronts 2019? Affinio provides ad sales teams and brand media buyers audience insights to support major media deals.
[Product Update] Manatee Release
Manatees play an integral role in maintaining a healthy ecosystem by eating a lot of seagrass. It’s estimated that they can spend up to 7 hours a day foraging. By doing so, they keep the grass short which helps maintain the health of the seagrass beds. Affinio’s latest product update – Manatee – takes inspiration […]
Quit the Guesswork: Identifying Non-endemic Advertising Opportunities with Data
Every audience has groups of people with non-endemic interests, and until now, it’s been nearly impossible to identify them.
Revealing the Commonalities and Differences of Black Friday and Cyber Monday Shoppers
Affinio Product Manager, Sondra Brunt, compares and contrasts different types of Holiday shoppers using Affinio Cross-Report Compare feature.
Why You Need to Take an Audience First Approach to Millennials
Getting to the heart of the consumer is more than just about how old they are and where they are from. We used Millennials as an example to show you how to look beyond demographics.
Revealing the Vocal Minority and Silent Majority with Affinio
Enrich your data and have a better, deeper understanding of any audience. Affinio allows clients to stop relying on the vocal minority and start focusing on what makes any audience tick.
Quantifying the Power of Interests in Entertainment and Media
VP of Engineering, Phil Renaud, explores Affinio’s benchmarking feature to quantify the power of interests in media and entertainment – learn how to turn viewers into fans.
Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey
We are thrilled to announce that we will be joining Adobe and Episerver in Microsoft’s New Customer Intelligence Journey.
[Product Update] Lobster Release
Our latest product release –Lobster– gives users the ability to compare clusters across reports, enables users to apply exclusion filters, see updated auto-naming and explore refreshed traits.
Why Agencies Need Artificial Intelligence for New Business
Learn why forward-thinking agencies leverage artificial intelligence for winning new business.
[Product Update] Koala Release
Koala – Affinio’s July Product Update — will introduce the ability to recycle report queries, a redesigned report builder, and other usability enhancements to enhance your Affinio experience.