[Product Update] Jellyfish Release
Our latest Product Update Jellyfish brings new slides exports, the ability to hide clusters, additional support and training best practices, and a new integration with Microsoft Dynamics 365.
Using Proxy Audiences To Identify Unknown TV & Film Audiences
How can you guarantee your media campaigns success when the audience you are trying to attract is unfamiliar? Learn how using proxy audiences based on audience insights will give you everything you need for a successful launch.
Affinio Unveils New Integrated Audience Analysis Solution in Collaboration with Microsoft
We’re proud to announce that our Integrated Audience Analysis offering will be available through a collaboration with Microsoft’s Global ConsumerGoods and Retail Solutions teams.
Understanding Audiences: Who Did Ready Player One Attract?
Using Affinio, we analysed the pre- and post- launch audience of the highly anticipated film, Ready Player One. Use this method for any production to ensure you have a successful launch.
Looking beyond mentions: How to better understand product preference in social audiences
Looking beyond traditional social listening, we spent some time understanding the audience behind #nationalcerealday to get to the heart of how consumers make choices about the products they buy.
Attending Adobe Summit? The Cultural Analysis You Need to See
Attending Adobe Summit in Las Vegas? Here’s the Affinio analysis of the Adobe audience you need to see before attending!
Managing Brand Safety at Scale: How to Increase Brand Relevance and Drive Down Costs
Tim Burke, CEO of Affinio, the interest analytics platform, examines how ad-tech will help brands achieve better safety controls in 2018
[Product Update] Iguana Release
We’ve introduced four new features, including local interests, custom group benchmarks, smaller audiences, and viewer seats (premium).
#IP2018 Recap: The Rise of Relevance and Death of Programmatic
Missed AdExchanger’s Industry Preview conference? Our Sr. Director of Product Marketing recaps his favourite presentation and why “relevance” is the talk of the industry.
Brand Relevance: A Global Challenge in the Age of the Empowered Consumer
Tim Burke, CEO of Affinio, shares how global brands are struggling to achieve brand relevance in the age of the empowered consumer.
Why We Chose the Microsoft Accelerator (And Why We’d Do It Again)
These are the top five factors why Affinio chose to participate and why, given what we’ve experienced over the last two years, we would do it all again.
Affinio Hires Jason Ford as VP of Business Development
We are excited to announce our latest addition to our executive team and welcome Jason Ford to Affinio as our VP of Business Development.
Affinio Raises $9 Million More for Interest Analytics Innovation
We are excited to announce that Affinio has raised $9M USD in our series B round of fundraising. To date, our company has raised almost $14 million USD.
Using Big Data to Identify the Biggest Influencers in Big Data
We used Affinio – the global audience strategy platform – to uncover who the biggest influencers are in big data. See who made the list:
The 5 Photos Travelers Share Most on Twitter
Food, concerts, sunsets, selfies. . . what are travelers sharing most on their feeds?We analyzed the images shared by travelers across Twitter and clustered them into thematic photo collections.
Data Shows the Netflix–Shonda Rhimes Partnership was the Right Move
Shonda Rhimes has announced an exclusive content-creation partnership with Netflix. We used Affinio data to validate why the partnership is the right move for the streaming giant.
Identifying Signal vs Noise in Online Trends
Affinio’s VP of Engineering, Phil Renaud, dives into online trends and thoughtfully explains what trends are important and how marketers should identify them.
Affinio Named as a High Performer on G2 Crowd
Affinio has been recognized as a top performer by G2 Crowd reviewers, who consistently praise Affinio for its ease of use, and continuous innovation.
