Using Audience Insights to Enhance the Festival Experience
From inspiring immersive activations to identifying highly targeted partnerships and sponsorships opportunities, Affinio’s audience insights can help festivals, like Coachella, best connect with their festival goers and curate the optimal fan experience.
TV Upfronts 2019: Buying and Selling TV Audiences using Affinio Data
Are you ready for TV upfronts 2019? Affinio provides ad sales teams and brand media buyers audience insights to support major media deals.
[Product Update] Manatee Release
Manatees play an integral role in maintaining a healthy ecosystem by eating a lot of seagrass. It’s estimated that they can spend up to 7 hours a day foraging. By doing so, they keep the grass short which helps maintain the health of the seagrass beds. Affinio’s latest product update – Manatee – takes inspiration […]
Quit the Guesswork: Identifying Non-endemic Advertising Opportunities with Data
Every audience has groups of people with non-endemic interests, and until now, it’s been nearly impossible to identify them.
Revealing the Commonalities and Differences of Black Friday and Cyber Monday Shoppers
Affinio Product Manager, Sondra Brunt, compares and contrasts different types of Holiday shoppers using Affinio Cross-Report Compare feature.
Why You Need to Take an Audience First Approach to Millennials
Getting to the heart of the consumer is more than just about how old they are and where they are from. We used Millennials as an example to show you how to look beyond demographics.
Revealing the Vocal Minority and Silent Majority with Affinio
Enrich your data and have a better, deeper understanding of any audience. Affinio allows clients to stop relying on the vocal minority and start focusing on what makes any audience tick.
Quantifying the Power of Interests in Entertainment and Media
VP of Engineering, Phil Renaud, explores Affinio’s benchmarking feature to quantify the power of interests in media and entertainment – learn how to turn viewers into fans.
Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey
We are thrilled to announce that we will be joining Adobe and Episerver in Microsoft’s New Customer Intelligence Journey.
[Product Update] Lobster Release
Our latest product release –Lobster– gives users the ability to compare clusters across reports, enables users to apply exclusion filters, see updated auto-naming and explore refreshed traits.
Why Agencies Need Artificial Intelligence for New Business
Learn why forward-thinking agencies leverage artificial intelligence for winning new business.
[Product Update] Koala Release
Koala – Affinio’s July Product Update — will introduce the ability to recycle report queries, a redesigned report builder, and other usability enhancements to enhance your Affinio experience.
Client Pitch? 3 Affinio Features You Should Be Using
When getting ready for a pitch time is of the essence. We’ve identified 3 Affinio product features you may not know about that will speed up your next client pitch.
Identifying Signal vs Noise in Online Trends
Affinio’s VP of Engineering, Phil Renaud, dives into online trends and thoughtfully explains what trends are important and how marketers should identify them.
Sports Fandom: Using Audience Insights to Improve Fan Engagement
Numerous professional sports organizations have used Affinio to tap into fan culture and build data-driven unified strategies to reach and engage them.
5 Ways Audience Insights Empower the Consumer Goods Industry
New technologies are radically changing how Consumer Goods brands connect with their consumers. Here are five ways audience insights empower the Consumer Goods industry
Speed to Insights: Identifying the Cast for Your Next Script Using Affinity Data
With hundreds of A-list actors and actresses to consider and approach, where do you begin? How are you currently connecting with underserved audiences? Identify your casting short-list using a data-driven approach
[Product Update] Jellyfish Release
Our latest Product Update Jellyfish brings new slides exports, the ability to hide clusters, additional support and training best practices, and a new integration with Microsoft Dynamics 365.