With control comes greater compliance and less risk. Affinio’s General Counsel discusses the benefits of CaaS in an age of GDPR and privacy.

What is a containerization model, and how does it address the chief concerns facing brands today?

“Its yet one more proof of the power of social media big data to correctly predict cultural trends more accurately and quickly than traditional research methods.” Guest Post from Dr. Darin White, executive director of the Center for Sports Analytics at Samford University

From inspiring immersive activations to identifying highly targeted partnerships and sponsorships opportunities, Affinio’s audience insights can help festivals, like Coachella, best connect with their festival goers and curate the optimal fan experience.

Are you ready for TV upfronts 2019? Affinio provides ad sales teams and brand media buyers audience insights to support major media deals.

Manatees play an integral role in maintaining a healthy ecosystem by eating a lot of seagrass. It’s estimated that they can spend up to 7 hours a day foraging. By doing so, they keep the grass short which helps maintain the health of the seagrass beds. Affinio’s latest product update – Manatee – takes inspiration […]

Every audience has groups of people with non-endemic interests, and until now, it’s been nearly impossible to identify them.

Affinio Product Manager, Sondra Brunt, compares and contrasts different types of Holiday shoppers using Affinio Cross-Report Compare feature.

Getting to the heart of the consumer is more than just about how old they are and where they are from. We used Millennials as an example to show you how to look beyond demographics.

Enrich your data and have a better, deeper understanding of any audience. Affinio allows clients to stop relying on the vocal minority and start focusing on what makes any audience tick.

VP of Engineering, Phil Renaud, explores Affinio’s benchmarking feature to quantify the power of interests in media and entertainment – learn how to turn viewers into fans.

We are thrilled to announce that we will be joining Adobe and Episerver in Microsoft’s New Customer Intelligence Journey.

Our latest product release –Lobster– gives users the ability to compare clusters across reports, enables users to apply exclusion filters, see updated auto-naming and explore refreshed traits.

Learn why forward-thinking agencies leverage artificial intelligence for winning new business.

Koala – Affinio’s July Product Update — will introduce the ability to recycle report queries, a redesigned report builder, and other usability enhancements to enhance your Affinio experience.

When getting ready for a pitch time is of the essence. We’ve identified 3 Affinio product features you may not know about that will speed up your next client pitch.

Affinio’s VP of Engineering, Phil Renaud, dives into online trends and thoughtfully explains what trends are important and how marketers should identify them.

Numerous professional sports organizations have used Affinio to tap into fan culture and build data-driven unified strategies to reach and engage them.