Augment Social Listening with Affinio | Revealing the Vocal Minority and Silent Majority
It has now become common practice for organizations to rely on social listening tools to extract audience insights. While social listening can be useful in understanding the sentiment of an audience – organizations often don’t realize that there is a significant problem with relying on conversation-based insights alone. The issue? Only about 10% of social […]
Quantifying the Power of Interests in Entertainment and Media
VP of Engineering, Phil Renaud, explores Affinio’s benchmarking feature to quantify the power of interests in media and entertainment – learn how to turn viewers into fans.
Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey
We are thrilled to announce that we will be joining Adobe and Episerver in Microsoft’s New Customer Intelligence Journey.
[Product Update] Lobster Release
Our latest product release –Lobster– gives users the ability to compare clusters across reports, enables users to apply exclusion filters, see updated auto-naming and explore refreshed traits.
Why Agencies Need Artificial Intelligence for New Business
Learn why forward-thinking agencies leverage artificial intelligence for winning new business.
[Product Update] Koala Release
Koala – Affinio’s July Product Update — will introduce the ability to recycle report queries, a redesigned report builder, and other usability enhancements to enhance your Affinio experience.
Client Pitch? 3 Affinio Features You Should Be Using
When getting ready for a pitch time is of the essence. We’ve identified 3 Affinio product features you may not know about that will speed up your next client pitch.
Identifying Signal vs Noise in Online Trends
Affinio’s VP of Engineering, Phil Renaud, dives into online trends and thoughtfully explains what trends are important and how marketers should identify them.
Sports Fandom: Using Audience Insights to Improve Fan Engagement
Numerous professional sports organizations have used Affinio to tap into fan culture and build data-driven unified strategies to reach and engage them.
5 Ways Audience Insights Empower the Consumer Goods Industry
New technologies are radically changing how Consumer Goods brands connect with their consumers. Here are five ways audience insights empower the Consumer Goods industry
Speed to Insights: Identifying the Cast for Your Next Script Using Affinity Data
With hundreds of A-list actors and actresses to consider and approach, where do you begin? How are you currently connecting with underserved audiences? Identify your casting short-list using a data-driven approach
[Product Update] Jellyfish Release
Our latest Product Update Jellyfish brings new slides exports, the ability to hide clusters, additional support and training best practices, and a new integration with Microsoft Dynamics 365.
Using Proxy Audiences To Identify Unknown TV & Film Audiences
How can you guarantee your media campaigns success when the audience you are trying to attract is unfamiliar? Learn how using proxy audiences based on audience insights will give you everything you need for a successful launch.
Affinio Unveils New Integrated Audience Analysis Solution in Collaboration with Microsoft
We’re proud to announce that our Integrated Audience Analysis offering will be available through a collaboration with Microsoft’s Global ConsumerGoods and Retail Solutions teams.
Understanding Audiences: Who Did Ready Player One Attract?
Using Affinio, we analysed the pre- and post- launch audience of the highly anticipated film, Ready Player One. Use this method for any production to ensure you have a successful launch.
Looking beyond mentions: How to better understand product preference in social audiences
Looking beyond traditional social listening, we spent some time understanding the audience behind #nationalcerealday to get to the heart of how consumers make choices about the products they buy.
Attending Adobe Summit? The Cultural Analysis You Need to See
Attending Adobe Summit in Las Vegas? Here’s the Affinio analysis of the Adobe audience you need to see before attending!
Managing Brand Safety at Scale: How to Increase Brand Relevance and Drive Down Costs
Tim Burke, CEO of Affinio, the interest analytics platform, examines how ad-tech will help brands achieve better safety controls in 2018