New technologies are radically changing how Consumer Goods brands connect with their consumers. Here are five ways audience insights empower the Consumer Goods industry

With hundreds of A-list actors and actresses to consider and approach, where do you begin? How are you currently connecting with underserved audiences? Identify your casting short-list using a data-driven approach

Our latest Product Update Jellyfish brings new slides exports, the ability to hide clusters, additional support and training best practices, and a new integration with Microsoft Dynamics 365.

How can you guarantee your media campaigns success when the audience you are trying to attract is unfamiliar? Learn how using proxy audiences based on audience insights will give you everything you need for a successful launch.

We’re proud to announce that our Integrated Audience Analysis offering will be available through a collaboration with Microsoft’s Global ConsumerGoods and Retail Solutions teams.

Using Affinio, we analysed the pre- and post- launch audience of the highly anticipated film, Ready Player One. Use this method for any production to ensure you have a successful launch.

Looking beyond traditional social listening, we spent some time understanding the audience behind #nationalcerealday to get to the heart of how consumers make choices about the products they buy.

Attending Adobe Summit in Las Vegas? Here’s the Affinio analysis of the Adobe audience you need to see before attending!

Tim Burke, CEO of Affinio, the interest analytics platform, examines how ad-tech will help brands achieve better safety controls in 2018

We’ve introduced four new features, including local interests, custom group benchmarks, smaller audiences, and viewer seats (premium).

Missed AdExchanger’s Industry Preview conference? Our Sr. Director of Product Marketing recaps his favourite presentation and why “relevance” is the talk of the industry.

Tim Burke, CEO of Affinio, shares how global brands are struggling to achieve brand relevance in the age of the empowered consumer.

These are the top five factors why Affinio chose to participate and why, given what we’ve experienced over the last two years, we would do it all again.

We are excited to announce our latest addition to our executive team and welcome Jason Ford to Affinio as our VP of Business Development.

We are excited to announce that Affinio has raised $9M USD in our series B round of fundraising. To date, our company has raised almost $14 million USD.

We used Affinio – the global audience strategy platform – to uncover who the biggest influencers are in big data. See who made the list:

Food, concerts, sunsets, selfies. . . what are travelers sharing most on their feeds?We analyzed the images shared by travelers across Twitter and clustered them into thematic photo collections.

Shonda Rhimes has announced an exclusive content-creation partnership with Netflix. We used Affinio data to validate why the partnership is the right move for the streaming giant.