Every audience has groups of people with non-endemic interests, and until now, it’s been nearly impossible to identify them.

Affinio Product Manager, Sondra Brunt, compares and contrasts different types of Holiday shoppers using Affinio Cross-Report Compare feature.

Getting to the heart of the consumer is more than just about how old they are and where they are from. We used Millennials as an example to show you how to look beyond demographics.

Enrich your data and have a better, deeper understanding of any audience. Affinio allows clients to stop relying on the vocal minority and start focusing on what makes any audience tick.

VP of Engineering, Phil Renaud, explores Affinio’s benchmarking feature to quantify the power of interests in media and entertainment – learn how to turn viewers into fans.

We are thrilled to announce that we will be joining Adobe and Episerver in Microsoft’s New Customer Intelligence Journey.

Our latest product release –Lobster– gives users the ability to compare clusters across reports, enables users to apply exclusion filters, see updated auto-naming and explore refreshed traits.

Learn why forward-thinking agencies leverage artificial intelligence for winning new business.

Koala – Affinio’s July Product Update — will introduce the ability to recycle report queries, a redesigned report builder, and other usability enhancements to enhance your Affinio experience.

When getting ready for a pitch time is of the essence. We’ve identified 3 Affinio product features you may not know about that will speed up your next client pitch.

Affinio’s VP of Engineering, Phil Renaud, dives into online trends and thoughtfully explains what trends are important and how marketers should identify them.

Numerous professional sports organizations have used Affinio to tap into fan culture and build data-driven unified strategies to reach and engage them.

New technologies are radically changing how Consumer Goods brands connect with their consumers. Here are five ways audience insights empower the Consumer Goods industry

With hundreds of A-list actors and actresses to consider and approach, where do you begin? How are you currently connecting with underserved audiences? Identify your casting short-list using a data-driven approach

Our latest Product Update Jellyfish brings new slides exports, the ability to hide clusters, additional support and training best practices, and a new integration with Microsoft Dynamics 365.

How can you guarantee your media campaigns success when the audience you are trying to attract is unfamiliar? Learn how using proxy audiences based on audience insights will give you everything you need for a successful launch.

We’re proud to announce that our Integrated Audience Analysis offering will be available through a collaboration with Microsoft’s Global ConsumerGoods and Retail Solutions teams.

Using Affinio, we analysed the pre- and post- launch audience of the highly anticipated film, Ready Player One. Use this method for any production to ensure you have a successful launch.