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Press Release: Affinio Offers Data Science at Scale with Microsoft Azure

For Immediate Release

Press Release: Affinio Offers Data Science at Scale with Microsoft Azure

HALIFAX, NS — (November 29, 2016) Affinio, a leading Data Science as a Service platform offering visualization for cross-channel behavioral insights data and cultural intelligence for brands, is proud to announce its implementation of Microsoft Azure for increased global scale, predictability, and continuous development of the Affinio platform.

Affinio envisions business strategies that empower and connect people through their common interests. With a big vision and exponential growth in data processing, Affinio needs the ability to handle massive amounts of data at optimal speed and efficiency, while providing the best insights possible. Stephen Hankinson, co-founder and chief technology officer at Affinio, explains how Azure has changed the game for his company: “Azure Machine Learning lets us pull in massive amounts of 1st- and 3rd-party data signals. These capabilities have allowed us to integrate a whole new set of insights into our platform, otherwise inaccessible, including topic profiling, music, images, and video analysis.”

Brands and agencies from around the world use the Affinio platform to gain insights that evoke action. Affinio allows users to understand the culture of their audience by identifying naturally occurring clusters within an audience, the interests of each cluster, the content they consume, relevant publishers, media channels, and more. Affinio’s vision is to redefine the way people research, plan, and execute business strategies in a way that’s mutually beneficial for the brand and the consumer.

“As the cloud continues to transform entire industries, companies can benefit from the global scale, enterprise-grade security and high availability of Microsoft Azure,” said Bharat Sandhu, director of product, Data Platform & IoT, Microsoft Corp. “We are pleased to see Affinio benefit from Azure as it helps our mutual customers translate big data into real insights.”

The Affinio platform currently runs over 100 virtual machines powered by Azure. On a daily basis, they need to be able to analyze 50 million posts on social, billions of profiles and graph edges, while managing over 2.7 TB of active data. This is only a snapshot of the power behind Affinio. From the suite of Azure products, Affinio utilizes Azure DocumentDB for predictable performance and scalability, Stream Analytics to keep up with data in motion, and Cortana Intelligence for artificial intelligence and machine learning-based research.

Affinity data is changing the way brands relate to their consumers; it’s adding personality and culture to marketing personas traditionally based on things like demographics and transactional data. Affinio customer, David Boyle, executive vice president, Insight at BBC Worldwide says: “Affinio allows us to take incomprehensible amounts of data and boil them down to something that is instantly insightful. The speed and scale at which Affinio delivers insights allows us to make better, smarter, faster business decisions.”

About Affinio

Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Behind Affinio is an advanced, incredibly powerful, and award-winning technology that mines the billions of relational network connections that exist within any given social audience. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a cultural fingerprint for each user. Analyzing what people choose to follow extracts knowledge and cultural insights from your entire audience. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, and ultimately care most about. For more information, visit: http://www.affinio.com, or follow us on Twitter (@Affinio).


The names of actual companies and products mentioned herein may be the trademarks of their respective owner.

For more information, press only: Contact India White at india@affinio.com.

Note to editors: If you want additional information, you can read our case study with Microsoft, “Affinio Switches from AWS to Azure DocumentDB to Harness Social Data at Scale,” or visit our main website.