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The 4 Elements of Effective Content. A Webinar You Won’t Want to Miss!

We’re so excited to share that we will be hosting a webinar on March 1st from 1:00 – 2:00 PM (EST) with native advertising expert, Melanie Deziel. . . And we’d love for you to join!

With all this talk about “native advertising,” it’s easy to forget that “native” is still an adjective, and that content must be native to its environment. Effective content marketing isn’t just about what you create. It’s about who you partner with, where the content lives, who it reaches, how it’s presented.

Whether you’re new to native advertising or a seasoned pro, our upcoming webinar provides illustrative examples, deep insights, and data that supports branded content and the steps needed to improve your current content strategies.

In this webinar you’ll learn Melanie’s four-step method for:

  • Creating in-context branded content
  • Exploring how brands can define their area of authority
  • How brands can understand their audience’s interests
  • How brands can make the best use of available content formats and available distribution tactics and platforms

Sounds good? Join Affinio and Melanie and explore how context is vital for creating effective branded content.


About Melanie:

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League native ad newsletter. She is on the board of the Native Advertising Institute and travels the world teaching branded content strategy, best practices, and growth strategies for content creators, marketers and brands. Melanie was the first editor of branded content at The New York Times where she wrote the “Women Inmates” piece for Netflix, which won the OMMA for Best Native Advertising in 2014, and the “Grit & Grace” piece for Cole Haan that won the same award in 2015. She has also done content strategy work for Time Inc’s 35+ US magazines and the Huffington Post. As an Expert in Residence with BRaVe Ventures, she offered content strategy consulting, training and advisory to Turner, Viacom, and other major media companies.

Follow @mdeziel