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Affinio Raises $9 Million More for Interest Analytics Innovation

We are excited to announce that Affinio has raised $9M USD in our series B round of fundraising. The round was led by Round13 Capital, Build Ventures, and Whitecap Venture Partners. To date, our company has raised almost $14M USD in funding. You can read more about Affinio’s growth on AdExchanger.

Affinio will use the funding to expand our Interest Analytics Platform and fuel innovation in interest data management.

We help marketers better connect with people using rich interest and affinity data.

At Affinio, we believe that the first step to breaking through marketing noise and achieving relevancy is by having an in-depth understanding of human interest.

Using machine learning, we focus on the connections between people and their interests. Our platform transforms consumer data sets into a multi-dimensional interest graph. Our approach reveals how audiences naturally form into like-minded clusters, united by their shared interests, behaviors, and affinities. After discovering new interest-based audiences through our platform, marketers can then create accurate personas, inform content strategies, and identify optimal media placements.

Today, we are proud to empower Fortune 500 brands and the world’s biggest media agencies to make more strategic marketing decisions. Paramount, Lionsgate, BBC Worldwide, Universal Music Group, and Unilever are all reaching their audiences with greater accuracy, efficiency, and authenticity with Affinio.

Building the future

We’re excited to continue our mission of providing marketers with the most precise consumer interest data available, and the most intuitive visualizations on the market. With this funding, we are expanding our technology to identify interest and affinity patterns across purchase, content, and web surfing behaviors.

Through strategic partnerships and integrations with 1st and 3rd party data providers, Affinio acts as a technology layer that sits on top of these datasets. Our interest analytics evokes actionable insights, and our intuitive UI makes the findings directly accessible to marketers.

To support our vision, we are strategically growing our team. Affinio is headquartered in Halifax, Nova Scotia, and has offices in New York, San Francisco, London, and Toronto. We are recruiting top talent in product development and engineering, and we recently added former CMO of AdExchanger, Eric Klotz, as SVP of Marketing.

Our series B funding marks a very exciting time for our company. We have developed a wicked technology that is disruptive, innovative and game-changing. And we’re only getting started.

Read more about Affinio’s growth on AdExchanger.