Marketers, content creators, and publishers across every industry are still struggling to create content that resonates with their consumers. So why are marketers getting it so wrong?

Jack Miles provides five tips to help develop your brand’s tone of voice to match the culture of your audience and their interests and passions.

Learn how interest-based segmentation turns ordinary target marketing, to extraordinary.

Affinio explores how brands and publishers can identify the perfect content partner with data-driven insights. Affinio examines Refinery29 and evaluates potential partnerships across beauty & fashion.

Join Affinio and award-winning branded content strategist, Melanie Deziel for the “Four Elements of Effective Content” on March 1, 2017.

Marketers need to take an audience-first approach when developing their strategies. Here are five actionable tips you need to know to improve your content marketing strategies.

Find out how agencies can leverage data to win new clients, build strategies, and retain their customers with data-driven insights.

For marketers looking to amp up their content presence, engagement, and strategies, here are our favourite quotes from Day One at CMWorld in Cleveland, Ohio!

An analysis of Fitbit’s following reveals a vastly diverse audience and offers clues to the success of its audience-first approach.

Emoji-Marketing is a hot trend for brands and marketers! But to do it right, marketers will need to understand how their audience is using emojis and what resonates.

Philip Macartney, Affinio’s VP Head of EMEA, explains the importance of understanding your customers in today’s media landscape and using an “Audience-First” approach to reach them.

Unless your content is resonating with the ideal audience, then your content marketing efforts are going to waste. Affinio examines how to understand who your content is reaching.

As part of our customer success video series, we are happy to share an interview with David Boyle, the EVP of Insight at BBC Worldwide.

Cutting through the noise has never been more challenging. We need to drop traditional methods that we’ve been forcing into a digital world and embrace data.

Affinio explores why marketers are challenged by content marketing and how they can improve it with advanced audience insights.

Authored by Affinio CEO Tim Burke and thought leader Mark Schaefer, this eBook teaches you how to identify, understand, and grow your Alpha Audience.

Affinio explores the concept of “perceived virality” and why marketers should tailor their strategies to specified segments instead of taking a wide angle approach.

We’re delighted to have had Jeff Nicholson join us for Affinio’s first (of many) customer interviews. Jeff is the SVP, Paid Media at VaynerMedia.