The Brands Refinery29 Needs to Partner with Across Fashion & Beauty
Affinio explores how brands and publishers can identify the perfect content partner with data-driven insights. Affinio examines Refinery29 and evaluates potential partnerships across beauty & fashion.
The Ivanka Trump Boycott – How Brands Can Leverage Affinity Data for Crisis & Reputation Management
The #GrabYourWallet campaign attacks fashion designer Ivanka Trump. Affinio explores how brands can immediately manage a PR crisis with data.
Nike VS Adidas: Who’s Leading in Key Audience Segments? Affinity Data Shows.
The competition between Nike and Adidas has always been fierce. Using affinity data we can immediately understand which brand is conquering key audience segments.
What New Audiences Will James Charles Bring to CoverGirl?
CoverGirl meets CoverBoy? CoverGirl has introduced a groundbreaking new spokesmodel. To evaluate the partnership, we analyzed the new spokesmodel’s audience using affinity data.
See Who the Top Influencers Were at Milan Fashion Week
#MilanFashionWeek is one of the “big four” fashion events of the year. We analyzed the individuals talking about #MFW to understand who they find influential.
Data Analysis: Understanding the World of Fashion on Twitter
We analyzed everyone on Twitter who included the word “fashion” in their bio. See what makes these individuals different:
Crowdculture: The Differences Between Coachella’s Music and Fashion Fans
Coachella is where music and fashion meet. We wanted to learn more about these two distinct communities. To do this, we used Affinio to analyze the Coachella Twitter following.
Segmenting a fashion audience to find luxury consumers
After reviewing the audience of SSENSE, we were able to find a distinct group of luxury consumers who fit the profile of an ideal buyer.