Using Proxy Audiences To Identify Unknown TV & Film Audiences
How can you guarantee your media campaigns success when the audience you are trying to attract is unfamiliar? Learn how using proxy audiences based on audience insights will give you everything you need for a successful launch.
Understanding Audiences: Who Did Ready Player One Attract?
Using Affinio, we analysed the pre- and post- launch audience of the highly anticipated film, Ready Player One. Use this method for any production to ensure you have a successful launch.
Skinny Bundles on the Rise: The Data You Need to Know About American Cord-Cutters
Cord-cutting pressures are expected to hit a high in 2017. Using Affinio – the marketing intelligence platform – we generated a persona of the American cord-cutter.
Who the Biggest Entertainment Companies Should Partner With
To identify ideal brand partnerships, we used Affinio – a SaaS platform – to analyze the audiences of some of the top entertainment companies in the world.
Affinio + Audience Measurement = Competitive Advantage
Affinio can be used in tandem with audience measurement practices to create a significant competitive advantage in the media and entertainment space.
How American Idol Can Reignite Its Fans Using Data
American Idol is back! We used affinity data to draw audience insights that can help inform Idol’s back-to-TV strategy. See who data says should judge the series.
The Big Data Behind Star Wars Fandom
Who are Star Wars fans? We used Affinio, the marketing intelligence platform, to run a report on anyone mentioning Star Wars Day on Twitter.
How Audience Insights Empower the Media & Entertainment Industry
The Media and Entertainment industry is in a constant state of transformation. To compete and stay relevant, players in the M&E industry must focus on putting the audience first.
Digital Dating: Where Do Key Audience Segments Date?
Tinder, Bumble, OkCupid… modern dating starts digital. But who is using each service? We used Affinio to understand the audience share of each app.
What Sets the Music Streaming Services Apart?
When every music streaming service has almost identical tracks, artists, and choices… what makes them different? The audiences they are attracting. We used Affinio to learn more.
Box Office or Bust? Using Affinio Insights to Predict Box Office Audiences
Movie studios need to reinvent how they are marketing to consumers. Affinio allows studios to take a data-driven approach to marketing movies.
The 5 Biggest Brand Rivalries: Who Wins Key Audience Segments
Coke or Pepsi? We analyzed five of the top greatest business rivalries in history to see who is winning over the hearts and minds of consumers using Affinio’s custom graph engine.
eBook: Transforming the Music Industry with Next Gen Audience Affinity Data
With no shortage of artist preferences and choices, and more music than ever before, advanced music teams are leveraging affinity data to connect with audiences and raise their probability of success.
Moneyball for Talent – Predicting Music’s Next Big Stars Via Next Gen Audience Affinity Data
Don’t get left behind. Learn how affinity data and advanced audience insights can predict the next big music star before anyone else.
Understanding TV Audiences With Affinity Data: How Gilmore Girls Awakened Fans
Gilmore Girls fans are being reawakened! To better understand those engaging with the show, we ran an Affinio report on the trending Gilmore Girls hashtags.
Using Affinity Data to Identify Ideal Music-Brand Partnerships
Brand-music partnerships aren’t going away, and with more and more competition for consumer attention, ensuring the right partner selection is vital.
#InternationalMusicSummit: Audience Analysis of the Top 100 DJs in the World
EVP of Insights at BBC Worldwide, David Boyle, took the stage at the International Music Summit Asia-Pacific in Shanghai, China to talk about audience insights. Learn more:
Developing Audiences for Emerging Artists: A Music Industry Primer Using Affinity Data
Every artist wants to build a loyal fanbase of advocates that take action. By identifying the high-value audience segments, teams can develop meaningful strategies that break through the noise.