The Brands Refinery29 Needs to Partner with Across Fashion & Beauty
Affinio explores how brands and publishers can identify the perfect content partner with data-driven insights. Affinio examines Refinery29 and evaluates potential partnerships across beauty & fashion.
Native Advertising Isn’t Broken, Marketing Is
Affinio’s Director of Marketing responds to the news of Medium cutting ad sales and explores why advertising isn’t broken, marketing is.
Diversifying Your Native Advertising – How Media Companies Can Identify a Target List of Advertisers
Companies are on the hunt to find more native advertising dollars. Publishers armed with data like which brands have a strong affinity to their audience will have an easier sell to advertisers.
[Interview] The Business of Native Advertising: Emerging Trends, Media Landscape, and Disclosure
Top thought leader, Jesper Laursen reveals emerging trends, explains the media landscape, and shares new research on the native advertising industry.
[INTERVIEW] The Misconceptions, Benefits and Future of Native Advertising
An interview with one of the world’s leading experts in native advertising, Melanie Deziel. We explore misconceptions, the benefits, and the future.
Native Advertising and TV: How Networks Can Write Data-Driven Storylines
As native advertising on TV ramps up, networks will need to leverage data to validate whether an ad is likely to resonate with the intended audience or not.