Affinio Unveils New Integrated Audience Analysis Solution in Collaboration with Microsoft
We’re proud to announce that our Integrated Audience Analysis offering will be available through a collaboration with Microsoft’s Global ConsumerGoods and Retail Solutions teams.
The Importance of Audience Insights for Public Relations
Chris Gee, Head of Digital Strategy & Content at Burson-Marsteller shares his thoughts on why the world of public relations is evolving and how firms can compete with audience insights.
Brand Emergencies! Using Data to Understand a Campaign’s Impact on Your Audience
When a brand emergency arises, brands must be armed with as much information to get ahead of the curve and deal with the situation in the best way possible.
The Ivanka Trump Boycott – How Brands Can Leverage Affinity Data for Crisis & Reputation Management
The #GrabYourWallet campaign attacks fashion designer Ivanka Trump. Affinio explores how brands can immediately manage a PR crisis with data.
When Endorsements Turn Sour: Data Shows Who Lochte’s Ex-Sponsors Should Partner With
Olympian, Ryan Lochte, made headlines for all the wrong reasons and lost his endorsement deals. We used affinity data to identify who should replace the sports star.
Total Beauty’s Total Oscar Gaffe: Using Social Graph Data to Understand a PR Crisis
Find out how social graph analysis can put you ahead of the story. In a PR Crisis, arming yourself with the right information is crucial.
[VIDEO] RF|Binder and Affinio: An Interview with Chris Gee
As part of our customer success video series, we are happy to share an interview with Chris Gee, Chief Digital Officer at RF|Binder.