Looking beyond mentions: How to better understand product preference in social audiences
Looking beyond traditional social listening, we spent some time understanding the audience behind #nationalcerealday to get to the heart of how consumers make choices about the products they buy.
Data Shows the Netflix–Shonda Rhimes Partnership was the Right Move
Shonda Rhimes has announced an exclusive content-creation partnership with Netflix. We used Affinio data to validate why the partnership is the right move for the streaming giant.
Twitter Data Visualization of the Anthony Scaramucci News
Scaramucci is out. Using Affinio we were able to quickly understand the context and breadth of the Scaramucci Twitter conversation.
5 Things You Didn’t Know About Affinio’s Technology
Affinio powers deep audience discovery and reveals actionable insights at scale. Here we share five little-known facts about Affinio’s technology.
The Big Data Behind Star Wars Fandom
Who are Star Wars fans? We used Affinio, the marketing intelligence platform, to run a report on anyone mentioning Star Wars Day on Twitter.
3 Reasons Why Marketers Need Twitter Data
The live nature, scope, and structure of the data is optimal. Marketers who ignore Twitter data can miss the realities of the world as it changes in real time.
Doping Followers: Los Angeles fears Paris 2024?
The campaign is raging between Los Angeles and Paris for the 2024 Olympic and Paralympic Games. We used Affinio to analyze the audiences of both campaigns to understand their digital strength.
Digital Dating: Where Do Key Audience Segments Date?
Tinder, Bumble, OkCupid… modern dating starts digital. But who is using each service? We used Affinio to understand the audience share of each app.
Brand Emergencies! Using Data to Understand a Campaign’s Impact on Your Audience
When a brand emergency arises, brands must be armed with as much information to get ahead of the curve and deal with the situation in the best way possible.
10 Audience Insights Quotes Every Marketer Should Read
We’ve rounded up 10 quotes that emphasize the importance of relevance, audience insights, and culture.
What Sets the Music Streaming Services Apart?
When every music streaming service has almost identical tracks, artists, and choices… what makes them different? The audiences they are attracting. We used Affinio to learn more.
GUEST POST: Fan Convention Organizers Use Data to Get Behind the Mask and Delight Their Attendees
Author, educator, and consultant Rob Salkowitz shares how he used Affinio to understand the different cultures of Comic-Con.
Who Mentioned @realDonaldTrump During His First Month in Office?
Who are the individuals who have mentioned @realDonaldTrump over the past thirty days, and in what context? We used machine learning and social media analysis to find out.
What’s Next for Mr. Clean Post-Super Bowl? Creating Lasting Impact with Audience Discovery
Once the Super Bowl is over, how can advertisers create lasting impact? Affinio examines the audiences who responded to the Mr. Clean ad to see who the cleaner engaged.
Audience Analysis Shows NFL Fans Rooting for the Falcons?
Who will non-Patriots fans, and non-Falcons fans cheer for on Sunday? Affinio’s Audience Analyses gives us an indication…
Who Participated in #BellLetsTalk 2017?
We analyzed anyone who mentioned a mental health awareness hashtag, #BellLetsTalk, to understand the audiences participating in the conversation.
How Martha Leveraged Niche Clusters to Increase Audience Exposure
In case you didn’t know, Martha Stewart and Snoop Dogg have a cooking show. We analyzed Martha’s audience to understand how her audience has reacted to this unlikely partnership.
Will Conor McGregor’s Appearance in Game of Thrones Matter?
If you haven’t heard, UFC Champion Conor McGregor will be featured in Season 7 of the HBO fantasy hit, Game of Thrones. But do fans care? We look for the answer in affinity data,