NOW Affinio

About us

Founded ten years ago, Affinio's custom graph technology was designed to surface audience insights inside any consumer data set. Our graph technology and affinity based apps have now been ported natively inside Snowflake's Application Marketplace, turning the data warehouse into a privacy-safe data intelligence and collaboration platform. Our customers include the worlds top brands and agencies, such as Danone, Ralph Lauren, Universal Music, Starz Entertainment, Havas, and TBWA. Affinio joined NowVertical group in the fall of 2021, you can read the press release here.

About NowVertical Group Inc

NOW is a global big data software and services company that helps businesses win in the digital economy by helping its clients better understand, manage and utilize their data. NOW is focusing on scaling its current efforts with customers in a variety of verticals including but not limited to automotive and OEM, government, law enforcement, healthcare, financial services, e-commerce, and energy and renewables, and is pursuing an acquisition strategy focused on profitable and accretive data analytics software and services companies in other under-utilized data rich industries. NOW is positioned to be an invaluable tool for executives and bureaucrats to make data informed decisions affecting billions of people globally. For more information about the Company, visit

Our Custom Graph Technology

Affinio's apps are powered by our custom graph technology which is used to automatically discover interest-based communities, build data-driven personas, and create scalable "behave-alikes" for media planning and activations.