Staying up to speed with the ever-changing preferences and interests of consumers is a challenge for consumer goods (CG) companies. For CG brands to provide consumers with products that they keep coming back for, they must intimately understand their target consumer and keep their finger on the pulse of the market.
Understand Consumer GroupsGet a deep understanding of consumer groups from the products they purchase to the competitors they choose. Know what drives their purchase activity and use that knowledge to keep your products top-of-mind.
Uncover Consumer TrendsMonitor how the interests of consumers change over time to ensure your products, communications, and branding are always relevant to what they care about.
Create Cross-Department Buyer PersonasCreate data-driven buyer personas that combine psychographic and demographic data. Use personas as a reference point when targeting, informing strategies, building products, and more.
Identify Strategic PartnershipsUse a data-backed approach to identify which individuals, brands, media, publications, and channels have the most power to capture consumer attention, and justify your investment in these strategic partnerships.
Develop Data-Driven CreativeCreate impactful designs for content, packaging, and ads, by understanding what resonates with your target audience including images, keywords, emojis, and more.
Gain Global Insights & Gain Competitive IntelligenceIdentify untapped geographic audience segments and validate expansion into new locales. Understand what new geographic markets find influential including, brands, media channels, and more.
The Affinio Difference
Patented Graph Technology
Affinio is the only platform that enables consumer intelligence through the use of patented Graph technology. AI and machine learning enable an unbiased lens into the connections between data points and their associated attributes in a way that surfaces relationships only Affinio can find, without ever being told what to look for.
Where most AI solutions require weeks or even months of implementation and professional services, Affinio is a completely productized SaaS platform that delivers AI capabilities on day one. Start immediately by running Affinio segmentation and visualizations on public data sources, and then work with us to ingest your own proprietary consumer data either hosted by Affinio’s cloud offering or self-hosted.
Safe for Your Brand and Your Customers
The landscape of consumer data and privacy is changing fast—we believe it’s for the better and marketing can deliver more value than ever. Build strategies based on consumer patterns while staying GDPR compliant and respecting the privacy of your most valued asset, your customers.
AI in the Hands of People Who Need It
When you need to enable global teams to drive their own strategies across your organization, you can’t gate access to insights. Affinio enables the entire organization to get access to consumer intelligence quickly and easily, when they need it, so they can drive strategy and innovation at every turn.
Award-Winning Customer Success
The success of our customers is paramount to sustaining a long-term relationship. Our team is dedicated to making you successful not only within the Affinio platform itself, but in leveraging the intelligence you gain from Affinio to best to accomplish your objectives. Our team has been recognized nationally for our dedication to customers and their success and we can’t wait to work with you.