"Affinio gives us the ability to understand people and culture at scale. You can uncover rich psychographic traits on any audience"

Emanuel Walter

Creative Executive, Millhaus

"Genuinely insightful – a word often claimed and rarely delivered against."

David Boyle

EVP of Insight, BBC Worldwide

"Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."

Chad Stoller

IPG Mediabrands

"Affinio helps us understand who our consumer is, their relationship to culture, and Affinio’s cluster analysis helps us get to insights quickly. The self-serve interface democratizes access to rich data, meaning you don’t need to be a data scientist to benefit."

Natalie Monbiot

UM Worldwide

"Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to."

Sam Glassoff

Brand Strategist, TBWAChiatDay

"Affinio helps us understand things about an audience that were previously unknown. Who and what people follow is a great indicator of how they navigate the world and what's important in their lives."

Affinio User

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