"Affinio is wonderful because it visualizes something that previously we were only able to describe with words."
"Genuinely insightful – a word often claimed and rarely delivered against."
"Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."
"Affinio helps us understand who our consumer is, their relationship to culture, and Affinio’s cluster analysis helps us get to insights quickly. The self-serve interface democratizes access to rich data, meaning you don’t need to be a data scientist to benefit."
"Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to."
"Affinio helps us understand things about an audience that were previously unknown. Who and what people follow is a great indicator of how they navigate the world and what's important in their lives."