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Sports Industry

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Understanding Sports Fandom, Sponsorships, and Enhancing the Fan Experience with Data

Affinio’s Guide to Brand Safety in Advertising

Influencer Marketing: The Data-Driven Approach to Influencer Success

Consumer Insights: How-To Keep Your Marketing Relevant

Leveraging the Interest Graph to Gain Insights at the Speed of Culture

The Ultimate Agency Guide: Creating Data-Driven Personas, Strategies, and Proving your Value

A Music Industry Primer: Developing Audiences, Identifying Brand Partnerships, and Predicting Music’s Next Star with Affinio

How to Identify, Understand, and Grow Your Ideal Content Audience with Mark Schaefer

Revealing hidden insights at the world's biggest companies

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