In The News

Read about all the great things happening in our industry.

Affinio now fully embedded inside Snowflake

Affinio Announces ATON

Data Silos Are Still Making a Mess of Consumer Engagements

The Big Shift: Why Record Companies Need to Pivot From a B2B to a B2C Model (Column)

The Case for Democratizing Data Science

Identifying affinities in second-party data

GDPR Anniversary: Consent and Data Transfer Still Concern Marketers

The Twists & Turns of Data Excellence

The Other D2C: Enable Your Brand To Go Direct-To-Community

Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us

How AI Tells Better Audience Stories

Advertising is About Changing Behaviors...Why Don’t We Segment, Target and Measure On It?

Why Marketers Should Borrow From Google’s Playbook

Without marketing strategy, the LUMAscape is one hand clapping Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.

Move over SaaS — why containerization is headed for the marketing world