Privacy Policy is a website owned and operated by Affinio Inc. and its affiliates (“Affinio,” “we” or “us”). Your privacy is very important to us, and in order to best protect your information, we have adopted this privacy policy (“Privacy Policy”), which applies to any and all information you submit to us in connection with your access to and/or use of the Website. It is important to note that this Privacy Policy only applies to information that we collect through, and related websites that we own and control (the “Website”). Therefore, if you click any links on the Website that lead to websites owned or operated by third parties or if you access any other website this Privacy Policy no longer applies. Further, if you use any features of the Website that are provided by third parties (such as Drift, Vimeo and DISQUS), your use of those features is governed by those third parties’ agreements and policies. You should review the privacy policies adopted by those third parties to ensure that you know what information is being collected and for what it is being used. Please read this Privacy Policy carefully prior to your registration for, access to, and/or use of the Website. If you do not agree to abide by this Privacy Policy, please do not use the Website.

Please note that this Privacy Policy does not cover the data that we collect through our Affinio Platform. Use of the Affinio Platform is governed by its Terms of Service.

By using the Website, you are accepting the practices described in this Privacy Policy and the Website Terms of Use. This Privacy Policy is governed by the Website Terms of Use, which includes all disclaimers of warranties and limitation of liabilities. A copy of the Website Terms of Use can be found on the Website.

We may change the terms of this Privacy Policy at any time. Whenever we make a material change, we will post or otherwise make available the revised policy. The effective date of the most recent version of this policy will appear at the top of this page.

What Information We Collect and How We Collect It

Some of the information we collect is Personally Identifiable Information (“PII”). PII, collected only with your consent, may include your first and last name, email address, phone number and any other information that you provide to us that is linked to your identity. We will only collect PII that is relevant to the services that we provide and the maintenance of the Website. This may occur, for example, in connection with submitting a request to demo the Affinio Platform, subscribing to any of our newsletters, responses you provide to survey questions, inquiries you may make through our Website, phone, mail or email and any other information you provide to us. Remember that you always have the option not to provide information by choosing not to use the Website or by not using the particular feature of the Website for which the information is being collected.

We also collect information through the use of “cookies” or other similar technologies. “Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your hard drive or via mobile IDs. Affinio (and, potentially, third party partners) may set and access cookies on your computer or mobile device to track and store preferential information about you, for purposes such as (i) recognizing you when you return to the Website, (ii) remembering any items that you have placed in your shopping cart, (iii) personalizing the content that you see in order to ensure you enjoy your visit, (iv) collecting analytics data for our internal use, etc. Such information is used within Affinio’s internal organization and is not shared with third party advertisers.

You may also delete, opt out or control the placement of cookies by utilizing plug-ins and your individual browser settings.
Browser manufacturers provide help pages relating to cookie management in their products. Please refer to the list below for a link to your favourite browser’s help page.

Google Chrome
Internet Explorer
Mozilla Firefox
Safari (Desktop)
Safari (Mobile)
Android Browser

For display advertising, you may opt out at any time by visiting your Google Ads Settings page or by installing and running the Google Analytics Opt-out Browser Add-on.

To learn how to manage privacy and storage settings for Flash cookies, click here.
The Website will honor Do Not Track requests sent by your browser. Again, each browser is different, so please check with your provider to find out how to send a Do Not Track request.

The last form of information we may collect is non-personally identifying information that relates to your Website usage or is necessary for the proper functioning of the Website, such as the time and date and the extent of your usage of the Website, the location of where you use the Website, your usage preferences, how you interact with other users, which pages of the Website you visit and for how long, the mobile platform or service provider you use, your browser, your operating system, your IP address, and other unique device identifiers (“Other Information”). We may also compile this data to enable statistical analysis of our services that would be used internally or with external assistance to make improvements to our Website. Remember, though, that this information is not personally identifiable. If we ever associate Other Information with you as a specific and identifiable person, we treat it as PII.

Information collected by us may be stored and processed in Canada or any other country in which we or our agents maintain facilities. As of the date above, the Website is hosted on facilities operated in the United States. By using the Website and checking the boxes where indicated, you consent to any such transfer of information outside of your country, where data protection laws may be different. Affinio makes no representation or warranty with respect to any duty to permanently store any information you may provide. We may from time to time transfer or merge your information collected off-line to our online databases or store off-line information in an electronic format. We may also combine information we collect online with information available from other sources, including information received from our partners. This Privacy Policy applies to your information for as long as your information is in our possession, even if you terminate or discontinue your use of the Website.

Our Use of Information

We may use the information we collect for a number of purposes. For instance we may use it to, among other things, enforce the Website Terms of Use, respond to your inquiries and otherwise correspond with you, to process transactions that you request, to customize the content you see on the Website, to maintain the security and integrity of our Website and services, to conduct market research or surveys, and for the administration, review and/or improvement of the content of our Website and services. We may also use your information to communicate with you about services that we think may interest you and aggregate your information for market research, project planning, troubleshooting problems, and detecting and protecting against error or fraud, or as otherwise described to you at the time of collection.

You agree that Affinio may use information collected about you to analyze Website usage, improve or customize the Website, customize the content, respond to your requests, questions and comments, facilitate communications between users, and as otherwise set forth in this Privacy Policy, or as Affinio believes necessary to protect its rights and the rights of others, including by enforcing the Website Terms of Use. You also agree that Affinio may use your information to contact you about services or convey information that we think may interest you. You agree that Affinio may use your information to deliver information to you that is relevant to your use of the Website such as administrative notices, product enhancements or newsletters.

Affinio maintains a strict “no-spam” policy. If you request a demo of the Affinio Platform or sign up for newsletter, you may receive newsletters, notices and/or special offers via email, unless you have requested otherwise as set forth below. We will: (i) not use false or misleading subjects or email addresses; (ii) identify the message as an advertisement in a reasonable way; (iii) include the physical address of our business; (iv) monitor our third-party email marketing services for compliance; (v) honor opt-out/unsubscribe requests quickly; and (vi) allow users to unsubscribe by using the link at the bottom of each email.

You may unsubscribe from these electronic newsletters, notices and/or special offers at any time by following the instructions contained at the very end of every such email or elsewhere as directed by Affinio. If a third party vendor provides such newsletters, you may unsubscribe in accordance with the instructions provided by such third party. If you are having problems unsubscribing please contact us at (forwarding the newsletter, if applicable, and including in the subject line the word “Unsubscribe”), and we will use reasonable efforts to remove you within seven (7) business days. Please note that Affinio will not process any unsubscribe requests submitted as direct replies to any newsletter.

Disclosure of Information

Except as expressly provided herein, absent your prior consent, we do not share your PII with any unrelated third parties. We may use third parties to outsource one or more aspects of our business (such as email, customer service, data processing, analytics and security execution and clearing services), in which case we would have to disclose to such third parties (who would be required by us to comply with this Privacy Policy and any other obligation we have with respect to any information provided by you in connection with the Website, to the same extent as our obligations) the PII necessary for such third parties to provide such services.

We also reserve the right, and you hereby authorize us, to share or disclose your PII, including, without limitation, any content, records or electronic communications of any kind, when we determine, in our sole discretion, that the disclosure of such information is necessary to identify, contact, or bring legal action against you if:

  • you are or may be violating the Website Terms of Use or this Privacy Policy;
  • you are interfering with Affinio’s or a third party’s rights or property;
  • you are violating any applicable law, rule or regulation;
  • necessary or required by any applicable law, rule or regulation; and/or
  • requested by governmental authorities in the event of any investigation, act of terrorism or instance of local, regional or national emergency.

In the event that Affinio is acquired by or merged with a third party entity, or sells all or substantially all of its assets, we reserve the right, in any of these circumstances, to transfer or assign the information and content we have received and collected from our users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your PII is treated, transferred, or used.

How We Protect Your Information

Affinio takes a range of security measures designed to protect your information and keep it confidential and free from any modification or alteration unless authorized by you. PII is contained behind secured networks and is only accessible by a limited number of persons who are required to keep the information confidential. In addition, all PII you supply is encrypted via Secure Socket Layer (SSL) technology.

However, the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. While we strive to keep current our security technology and will review, refine and upgrade our security technology as we deem appropriate based on new tools that may become available in the future, the complete security of any information collected, stored or used by us cannot therefore be guaranteed. In the unlikely event that an unauthorized third party compromises Affinio’s security measures, Affinio will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information. If you ever discover inaccuracies in our data or your PII, we urge you to notify us immediately.

You hereby acknowledge that Affinio shall not be responsible or liable for any dissemination of your information that results from your disclosure of such information to any third party.

Links to Third Parties

The Website may include links to third party websites, apps or services. Such links are not an endorsement by Affinio of those websites, apps and/or the products or services they offer. Third parties have different privacy policies, and Affinio is not responsible for the privacy practices of such third parties. If you click on a link to a third party website, app or service, Affinio encourages you to check the applicable privacy policy, as it may differ substantially from that of this Privacy Policy. Affinio makes no representations or warranties nor is Affinio responsible for the privacy policies of any third party. If you decide to access any third party links appearing on the Website, you do so at your own risk.

Children’s Privacy

The privacy of children is of the utmost importance, and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). This Website does not knowingly collect, use, or disclose PII from children under the age of 13. If we ever discover that we have inadvertently collected PII from children under the age of 13, we will delete it as soon as possible. If you are a parent or legal guardian and believe that we have collected PII from your child under the age of 13, please email us at, and we will take steps to delete this PII as soon as possible.

Access to Your Information

We will provide you with access to PII you provide us for as long as we maintain that information in a readily accessible format. We will also work with you to correct any error in your PII. If you wish to access or correct any PII that you have submitted through our Website, or to have us completely remove your PII from our systems, please send an e-mail with your specific request to