Privacy Policy

PRIVACY NOTICE

(Updated December 10, 2019)

Affinio.com is a website owned and operated by Affinio Inc. (“Affinio,” “we” or “us”). Your privacy is very important to us, and in order to best protect your information, we have adopted this privacy notice (“Privacy Notice”), which applies to any and all information you submit to us in connection with your access to and/or use of the Website. It is important to note that this Privacy Notice only applies to information that we collect through www.affinio.com (the “Website”). Therefore, if you click any links on the Website that lead to websites or services owned or operated by third parties (such as our Twitter or Facebook pages) this Privacy Notice no longer applies. Further, if you use any features of the Website that are provided by third parties (such as the chatbot) your use of those features is governed by those third parties’ agreements and policies. You should review the privacy policies adopted by those third parties to ensure that you know what information is being collected and for what it is being used. Please read this Privacy Notice carefully prior to your access to and/or use of the Website or submission of any information to the Website. If you do not agree to abide by this Privacy Notice, please do not use the Website.

By using the Website, you are accepting the practices described in this Privacy Notice and the Website Terms of Use. This Privacy Notice is governed by the Website Terms of Use, which includes all disclaimers of warranties and limitation of liabilities. A copy of the Website Terms of Use may be found at  https://www.affinio.com/terms-of-use/

Please note that this Privacy Notice does not cover the data that we collect through our Affinio Platform. Use of the Affinio Platform is governed by its Terms of Service at https://www.affinio.com/tos/.

We may change the terms of this Privacy Notice at any time. Whenever we make a material change, we will post or otherwise make available the revised notice. The effective date of the most recent version of this notice will appear at the top of this page.

If you have any questions about this Privacy Notice or the Website Terms of Use, please contact Affinio at privacy@affinio.com.

What Information We Collect and How We Collect It

Some of the information we collect is Personally Identifiable Information (“PII”). We need to collect some information when you submit a request to demo the Affinio Platform, subscribe to any of our newsletters, or make inquiries through our Website (including engaging the chatbot) or via email. You may provide your business contact information for any of these activities.  However, if you choose to provide personal contact information instead, the following PII will be collected with your consent: first and last name, email address, phone number and any other information that you provide to us that is linked to your identity. We will only ask you for PII that is relevant to the services that we provide and the maintenance of the Website. Remember that you always have the option not to provide this information by choosing not to use the Website or by not using the particular feature of the Website from which the information is being collected.

We also collect information through the use of “cookies” or other similar technologies. “Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your hard drive or via mobile IDs. Affinio may set and access cookies on your computer or mobile device to track and store preferential information about you, for purposes such as recognizing you when you return to the Website, or collecting analytics data for our internal use, etc. 

We also automatically collect the IP address of the device used to access our website.

If you access our Website through the use of a mobile device, we may also collect and store  unique device identifiers, such as mobile IDs. Unique device identifiers are small data files stored on or associated with your mobile device which uniquely identify said device.  A unique device identifier may send us information about how you access, browse and use the Website. This information is aggregated and compiled to enable statistical analysis of our services that would be used internally to make improvements to our Website. 

We may collect non-personally identifying information that relates to your Website usage or is necessary for the proper functioning of the Website, such as the time and date and the extent of your usage of the Website, which pages of the Website you visit and for how long, the mobile platform or service provider you use, your browser, your operating system, and IP address (“Other Information”). We aggregate and compile this data to enable statistical analysis of our services that would be used internally to make improvements to our Website. If we ever associate Other Information with you as a specific and identifiable person, we treat it as PII.

Information collected by us may be stored and processed in Canada or the United States. As of the date above, the Website is hosted on facilities operated in the United States. By using the Website and checking the boxes where indicated, you consent to any such transfer of information outside of your country, where data protection laws may be different. Affinio makes no representation or warranty with respect to any duty to permanently store any information you may provide. This Privacy Notice applies to your information for as long as your information is in our possession, even if you terminate or discontinue your use of the Website.

Our Use of Information

We use the information we collect for a number of purposes. For example, we will use it to, among other things, enforce the Website Terms of Use, respond to your inquiries and otherwise correspond with you, maintain the security and integrity of our Website and services, and for the administration, review and/or improvement of the content of our Website and services. If you have agreed to receive such notifications, we will use your information to communicate with you about services that we think may interest you. We may aggregate your information for market research, project planning, troubleshooting problems, and detecting and protecting against error or fraud, or as otherwise described to you at the time of collection.

You agree that Affinio may use information collected about you to analyze Website usage, improve the Website, respond to your requests, questions and comments, and as otherwise set forth in this Privacy Notice, or as Affinio believes necessary to protect its rights and the rights of others, including by enforcing the Website Terms of Use. 

Affinio maintains a strict “no-spam” policy. You may sign up to receive our newsletter, notices and/or special offers via email. If you agree to receive such information, Affinio may use your information to contact you about services or convey information that we think may interest you (such as administrative notices, or newsletters) or deliver information to you that is relevant to your use of the Website.  We will: (i) identify the message as an advertisement in a reasonable way; (ii) honor opt-out/unsubscribe requests quickly; and (iii) allow users to unsubscribe by using the link at the bottom of each email. We will not use false or misleading subjects or email addresses.

Disclosure/Sharing of Information

We do not share your PII with any third parties, except to provide you with services connected to this Website, such as chat or email. We would disclose to such third parties (who would be required by us to comply with this Privacy Notice and any other obligation we have with respect to any information provided by you in connection with the Website, to the same extent as our obligations) the PII necessary for such third parties to provide such services.

The following third parties may store PII provided by you:

Drift:  Our chatbot is provided by Drift.  Drift does not retain any messages sent between yourself and Affinio however Drift will retain any PII you provide in response to automated questions.  This PII may comprise your first and last names and your email address. Drift is located in the United States and is Privacy Shield certified. Employees of Drift do not have access to your PII. You may review Drift’s Privacy Policy at https://www.drift.com/privacy-policy/

Salesforce.com:  We use Pardot to store any PII you provide to the Website when you request a demo or engage with the chatbot.  This PII may comprise your first and last names, your email address and a phone number. Information is transferred and stored in facilities operated by salesforce.com in the United States.  Salesforce.com is Privacy Shield certified. Employees of salesforce.com do not have access to your PII. You may review salesforce.com’s Data Processing Addendum at https://c1.sfdcstatic.com/content/dam/web/en_us/www/documents/legal/Agreements/data-processing-addendum.pdf

We reserve the right, and you hereby authorize us, to share or disclose your PII when we determine, in our sole discretion, that the disclosure of such information is necessary to identify, contact, or bring legal action against you if:

  • you are or may be violating the Website Terms of Use or this Privacy Notice;
  • you are interfering with Affinio’s or a third party’s rights or property;
  • you are violating any applicable law, rule or regulation;
  • necessary or required by any applicable law, rule or regulation; and/or
  • requested by governmental authorities in the event of any investigation, act of terrorism or instance of local, regional or national emergency.

We do not sell your PII.  Such information is used only within Affinio’s internal organization and is not sold to third parties, including third party advertisers.

In the event that Affinio is acquired by or merged with a third party entity, or sells all or substantially all of its assets, we reserve the right, in any of these circumstances, to transfer or assign the information and content we have received and collected from our users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your PII is treated, transferred, or used.

How We Protect Your Information

Affinio takes a range of security measures designed to protect your information and keep it confidential and free from any modification or alteration unless authorized by you. PII is contained behind secured networks and is only accessible by a limited number of persons who are required to keep the information confidential. In addition, all PII you supply is encrypted.

However, the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. While we strive to keep current our security technology and will review, refine and upgrade our security technology as we deem appropriate based on new tools that may become available in the future, the complete security of any information collected, stored or used by us cannot therefore be guaranteed. In the unlikely event that an unauthorized third party compromises Affinio’s security measures, Affinio will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information. 

You hereby acknowledge that Affinio shall not be responsible or liable for any dissemination of your information that results from your disclosure of such information to any third party.

Retaining Your Information

We will retain any information submitted to, or collected via, the Website for a commercially reasonable period of time necessary for the purposes outlined in this Privacy Notice.

Managing Your Information

You may delete, opt out or control the placement of cookies by utilizing plug-ins and your individual browser settings. Browser manufacturers provide help pages relating to cookie management in their products. Please refer to the list below for a link to your favourite browser’s help page.

Google Chrome
Internet Explorer
Mozilla Firefox
Safari (Desktop)
Safari (Mobile)
Android Browser

To learn how to manage privacy and storage settings for Flash cookies, click here.


The Website will honor Do Not Track requests sent by your browser. Again, each browser is different, so please check with your provider to find out how to send a Do Not Track request.

You may unsubscribe from marketing materials, electronic newsletters, notices and/or special offers at any time by following the instructions contained at the very end of every such email or elsewhere as directed by Affinio. If you are having problems unsubscribing please contact us at privacy@affinio.com (forwarding the material, if applicable, and including in the subject line the word “Unsubscribe”), and we will use reasonable efforts to remove you within seven (7) business days. Please note that Affinio will not process any unsubscribe requests submitted as direct replies to any newsletter.

Modification/Deletion/Access to Your Information

We will provide you with access to the PII you provide us for as long as we maintain that information in a readily accessible format. We will also work with you to correct any error in your PII or delete your PII. If you wish to access or correct any PII that you have submitted through our Website, or to have us completely remove your PII from our systems, please send an e-mail with your specific request to privacy@affinio.com.

Links to Third Parties

The Website may include links to third party websites, apps or services, such as Affinio’s own Facebook page, Twitter account, LinkedIn etc. Such links are not an endorsement by Affinio of those websites, apps and/or the products or services they offer. Third parties have different privacy policies, and Affinio is not responsible for the privacy practices of such third parties. If you click on a link which takes you to these a third party websites, apps or services, Affinio encourages you to check the applicable privacy policy, as it may differ substantially from that of this Privacy Notice. Affinio makes no representations or warranties nor is Affinio responsible for the privacy policies of any third party. If you decide to access any third party links appearing on the Website, you do so at your own risk.

Children’s Privacy

The privacy of children is of the utmost importance, and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). This Website does not knowingly use, disclose or accept submission of PII from children under the age of 13. If we ever discover that PII from children under the age of 13 has been inadvertently submitted to the Website, we will delete it as soon as possible. If you are a parent or legal guardian and believe that we have collected PII from your child under the age of 13, please email us at privacy@affinio.com, and we will take steps to delete this PII as soon as possible.