Staying up to speed with the ever-changing preferences and interests of consumers is a challenge in the retail industry. For retailers to ensure their customers reach the checkout, they must intimately understand their target consumer and keep their finger on the pulse of the market.
Understand Retail Consumer GroupsGet a deep understanding of shopper groups from the products they purchase to the competitors they shop with. Know what drives their purchase activity and use that knowledge to increase share-of-wallet.
Create Personalized MarketingUnderstand the content, behavioral patterns and affinities that cause your customers to keep coming back. Deliver personalization in a privacy-protected way that benefits consumers and strengthen their relationship with your brand.
Make Sense of All Your Consumer DataGet a comprehensive view of your data across disparate sources, from online to offline, and use it to truly make better strategic decisions that will benefit both the consumer and your brand.
Power Omnichannel StrategyConsumers buy more when they come into your store. Learn what drives a better in-store experience and use that to drive seamless digital to in-store conversion at your retail brick-and-mortar locations.
Build Better Retail ExperiencesProduct differentiation is just a part of beating out the competition. Experiences are what drive loyalty and repeat business. Align with the interests and passions of your consumers and create a truly unique brand experience.
Activate with ConfidenceUse a data-backed approach to identifying the content, channels, media outlets, and creative that will drive higher ROI on your media spend.
The Affinio Difference
Patented Graph Technology
Affinio is the only platform that enables consumer intelligence through the use of patented Graph technology. AI and machine learning enable an unbiased lens into the connections between data points and their associated attributes in a way that surfaces relationships only Affinio can find, without ever being told what to look for.
Where most AI solutions require weeks or even months of implementation and professional services, Affinio is a completely productized SaaS platform that delivers AI capabilities on day one. Start immediately by running Affinio segmentation and visualizations on public data sources, and then work with us to ingest your own proprietary consumer data either hosted by Affinio’s cloud offering or self-hosted.
Safe for Your Brand and Your Customers
The landscape of consumer data and privacy is changing fast—we believe it’s for the better and marketing can deliver more value than ever. Build strategies based on consumer patterns while staying GDPR compliant and respecting the privacy of your most valued asset, your customers.
AI in the Hands of People Who Need It
When you need to enable global teams to drive their own strategies across your organization, you can’t gate access to insights. Affinio enables the entire organization to get access to consumer intelligence quickly and easily, when they need it, so they can drive strategy and innovation at every turn.
Award-Winning Customer Success
The success of our customers is paramount to sustaining a long-term relationship. Our team is dedicated to making you successful not only within the Affinio platform itself, but in leveraging the intelligence you gain from Affinio to best to accomplish your objectives. Our team has been recognized nationally for our dedication to customers and their success and we can’t wait to work with you.