Build Data-Driven Personas

Create robust, data-driven personas with our rich interest and affinity data.

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Discover hidden audience segments with Affinio

Inform Content Strategy

Empower your enterprise content strategy and optimize digital objectives with interest-based content.

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Understand your target audience with Affinio

Identify Optimal
Media Placement

Use a data-backed approach to justify your budget spend and identify optimal media placements based on audience affinities.

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Generate data-driven strategies with Affinio
  • “It's only with tools like Affinio that you can really get the same values you would've got from research. It's only with tools like Affinio that provides genuine insight.”

    David Boyle

    EVP of Insight, BBC Worldwide

  • "Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."

    Chad Stoller

    EVP & Global Innovation Director, IPG Mediabrands

  • “Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to.”

    Sam Glassoff

    Brand Strategist, TBWA\Chiat\Day

Revealing hidden insights at the world's leading companies

It’s time to take an audience-first approach to marketing. Let us show you how.