Trusted by brands and agencies from around the world.
Make an emotional connection by aligning your message with what people are already passionate about.
With Affinio, you’ll get to the heart of what really matters in your audience’s lives.
Understand what brings complete strangers together.
If you could see how an entire football stadium of strangers are connected by their passions, interests, and beliefs, how would you plan your next marketing strategy?
Create marketing your audience cares about.
Marketing shouldn't feel irrelevant or annoying. For marketing that connects and empowers people, take an audience-first approach.
Be in the right place, at the right time.
Place your marketing where it counts. Maximize the impact of your marketing efforts by identifying the websites, social networks, brand partners, influencers, and celebrities that will resonate.
Redefine the way you research, plan, and execute marketing strategies.
Behind Affinio is an advanced, incredibly powerful, and award-winning technology that mines the billions of relational network connections that exist within any audience.
Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social and cultural fingerprint for each user, whether vocal or not, and segment them into interest-based clusters.
BBC Influencer Marketing Campaign
Learn how the BBC’s Stargazing Live leveraged Affinio data to create a “good-luck” video for astronaut send-off into space.
Analyzing TV Audiences
Find out how VaynerMedia analyzed and understood the interest-based communities talking about the series premiere of a popular TV show.
How BBC Worldwide’s EVP of Insights Uses Affinio
David Boyle talks about the important role Affinio data plays in making strategic decisions.
TBWA Uses Affinio to Win
How TBWA uses Affinio to win new business and create cutting-edge campaigns for their clients.
Quantifiable Data for Your Sponsorships
How Affinio provides quantifiable data that can be leveraged to identify and close sponsorship deals.
How to Identify, Understand, and Grow Your Ideal Content Audience
Co-authored by Mark Schaefer, learn how to gain earned media by cultivating and growing a powerful, engaged community of content promoters.