Understanding Online Television and Its Audience: The Handmaid's Tale
It is possible to understand online TV audiences better than ever before. Using Affinio, the marketing intelligence platform, we analyzed Hulu's latest TV show, The Handmaid's Tale.
Media & Entertainment
How Audience Insights Empower the Media & Entertainment Industry
The Media and Entertainment industry is in a constant state of transformation. To compete and stay relevant, players in the M&E industry must focus on putting the audience first.
Marketing & Advertising
Who are MarTech's Biggest Influencers in 2017?
Who are the top MarTech influencers? We decided to compile two lists: 2017’s Top 10 MarTech Influencers and 2017’s Top 10 Niche MarTech Influencers. See which influencers made the cut!
Doping Followers: Los Angeles fears Paris 2024?
The campaign is raging between Los Angeles and Paris for the 2024 Olympic and Paralympic Games. We used Affinio to analyze the audiences of both campaigns to understand their digital strength.
Digital Dating: Where Do Key Audience Segments Date?
Tinder, Bumble, OkCupid... modern dating starts digital. But who is using each service? We used Affinio to understand the audience share of each app.
Turn Your Ordinary Target Audience to Extraordinary
Learn how interest-based segmentation turns ordinary target marketing, to extraordinary.
Public Relations & Communications
Brand Emergencies! Using Data to Understand a Campaign’s Impact on Your Audience
When a brand emergency arises, brands must be armed with as much information to get ahead of the curve and deal with the situation in the best way possible.
Data Science and Soccer: Understanding Sports Fandom
Sports Business Canada used Affinio to understand the fandom behind Toronto FC and their exponential Twitter growth.
[Product Update] Flamingo Release
Affinio, the marketing intelligence platform, releases its latest Product Update, Flamingo.
#MADSCONF: The Convergence of Data Science and Marketing
Affinio is attending the Marketing Analytics and Data Science Conference in San Francisco.
How Interest-Based Segmentation Gets to the Heart of Consumers
Today there are more social signals than ever. But making sense of this data is a challenge. Affinio explains the benefits of interest-based segmentation.
Audience Research in B2B: How we use Affinio to grow Affinio
B2B Marketing is evolving and becoming more and more like B2C Marketing. There is a critical need for audience discovery and targeted activation to win business.
10 Audience Insights Quotes Every Marketer Should Read
We’ve rounded up 10 quotes that emphasize the importance of relevance, audience insights, and culture.
Affinio News & Press
Affinio Hires Kim Saunders as VP of Human Resources
Affinio, the marketing intelligence platform, makes another executive hire and adds Kim Saunders, VP of Human Resources to the team.
Understanding the Most Important Shopper: The CPG Industry and Data-Driven Insights
Not every Mom wants the same product or has the same values. So, if broad categorization is becoming obsolete how can we unpackage who the target consumer - Mom - really is?
Media & Entertainment
What Sets the Music Streaming Services Apart?
When every music streaming service has almost identical tracks, artists, and choices... what makes them different? The audiences they are attracting. We used Affinio to learn more.
Researching with Reddit: Affinio's Reddit Insights
Learn how to enhance your market research with Affinio's new Reddit insights
5 Undeniable Reasons to Invest in Data-Driven Audience Insights
To authentically connect with consumers brands need access to high-quality, meaningful audience insights. Affinio shares the five undeniable reasons to invest in data-driven audience insights.