Snowflake apps

Customer Data
Collaboration apps for
Snowflake's Data
Warehouse

Push your business to new heights and drive action
from your data by using our apps inside of Snowflake's Data Warehouse - no data movement or extraction is involved!

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NEW UPDATE

NowVertical Group Closes Acquisition of Affinio Inc.

We're excited to announce that Affinio has officially been acquired by NowVertical. This acquisition allows us to grow our team locally while reinvesting in our legacy social analytics technology and Snowflake Integration.

Press Release
New blog post

Unlocking Privacy-safe
Customer Analytics and
Data Collaboration

Push your business to new heights and drive action
from your data by using our apps inside of Snowflake's Data Warehouse - no data movement or extraction is involved!

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Privacy-first Apps

Our multi-party applications run natively inside Snowflake's Data Warehouse, requiring no data movement. Use our Snowflake apps to understand your customers, and surface insights that help you change customer behaviour and drive lift. Future-proof your marketing workflows in a safe and scalable way without ever exposing raw data.

Customer Profiling


Unlock customer analytics and insights across all data in the warehouse. Automatically discover over-indexing affinities and behaviours and develop data-driven personas for personalization and targeting.

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Propensity Modeling


Automatically score all your customers against target criteria - e.g. likelihood to churn, upsell, engage, etc. Leverage these propensity scores for high-performing marketing campaigns.


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Segment Overlap


Identify segment overlaps between your customer data and multiple other strategic publishers and enrichment partners, simultaneously in one view (without ANY party exposing private data or PII).


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Look-alikes


Automatically create scalable, custom audiences, based on first party data “seeds”, within strategic publishers’ / enrichment partners’ Snowflake environments - ready for activation.

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Audience Clustering


Cluster your customers or prospects in seconds based on any or all desired attributes available in your owned data -  whether it’s behaviors, interests, profiles, transactions, or other.


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How it works

1

Created with Snowflake's Secure Functions

Affinio’s applications are created using Snowflake’s Secure Functions, allowing us to send the analytics to your data, not the other way around. This means that Affinio never sees, nor has access to, the data in your Snowflake environment. This deployment strategy enhances the security of your customer data, while enabling rich insights - all natively inside Snowflake

2

Shared through Snowflake's Data Sharing

We create these applications inside Affinio’s Snowflake instance and pass them directly into a customer’s Snowflake account using a Share (no actual data is shared, only the applications). You will receive the tech as an inbound Share and be up-and-running in hours, not weeks.

3

Running on top of your data

Our apps run completely within Snowflake and extend to integrate seamlessly with other Snowflake-connected elements of the tech stack - like BI tools, marketing automation platforms, and advertising pipelines.

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