Revealing hidden insights at the world's leading companies

Build Data-Driven Personas

Create robust, data-driven personas with our rich interest and affinity data.

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Inform Content Strategy

Empower your enterprise content strategy and optimize digital objectives with interest-based content.

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Identify Optimal Media Placement

Use a data-backed approach to justify your budget spend and identify optimal media placements based on audience affinities.

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"It's only with tools like Affinio that you can really get the same values you would've got from research. It's only with tools like Affinio that provides genuine insight."

David Boyle

EVP of Insight, BBC Worldwide

"Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."

Chad Stoller

EVP & Global Innovation Director, IPG Mediabrands

"Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to."

Sam Glassoff

Brand Strategist, TBWAChiatDay

Revealing hidden insights at the world's leading companies

It’s time to take an audience-first approach to marketing. Let us show you how.