Using machine learning, we reveal the naturally-forming interest-based segments in any audience
"It's only with tools like Affinio that you can really get the same values you would've got from research. It's only with tools like Affinio that provides genuine insight."
EVP of Insight, BBC Worldwide
"Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."
EVP & Global Innovation Director, IPG Mediabrands
"Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to."
Brand Strategist, TBWAChiatDay