AI-Driven Segmentation

Affinio layers AI onto any of your consumer data sets to uncover new segments and reveal undiscovered intelligence about your existing segments. Our patented technology separates consumers into unique clusters based on behavioral patterns, shared traits, and commonalities.

Better Marketing Strategy

Only Affinio combines AI-driven segmentation with interactive visualizations that help you drive truly audience-centric strategies across the marketing ecosystem. Marketers get access to consumer data without relying on research teams and can drive their own strategic insights in just hours.

Activation that Delivers Outcomes

Affinio’s insights help you uncover the best ways to activate and engage consumers with what you know will resonate, across your marketing stack. Tap into our direct integrations and fully realize the power of your DMP, CRM, and other media platforms.

Let AI-Driven Segmentation Power Your Marketing

You’re sitting on mounds of data, but do you truly understand the patterns and behaviors buried within it? Only Affinio enables you to step outside of demographic or panel-based segmentation and let the data tell the story of who your customers really are.

From strategy through to activation, Affinio clients use AI-driven segmentation to uncover the hidden patterns laying dormant in their structured and unstructured data to influence marketing and business decisions across the enterprise.

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When you need to enable global teams to drive their own strategies across your organization, you can’t gate access to insights. Affinio enables the entire organization to get access to AI-driven insights quickly and easily, when they need them, so they can drive strategy and innovation at every turn.


Media Strategy



Consumer Insights


Revealing hidden insights at brands and agencies like yours.

"It's only with tools like Affinio that you can really get the same values you would've got from research. It's only with tools like Affinio that provides genuine insight."

David Boyle

EVP of Insight, BBC Worldwide

"Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."

Chad Stoller

EVP & Global Innovation Director, IPG Mediabrands

"Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to."

Sam Glassoff

Brand Strategist, TBWAChiatDay

It’s time to take an audience-first approach to marketing. Let us show you how.