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Affinio for Social
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Our multi-party applications run natively inside Snowflake's Data Warehouse, requiring no data movement. Use our Snowflake apps to understand your customers, and surface insights that help you change customer behaviour and drive lift. Future-proof your marketing workflows in a safe and scalable way without ever exposing raw data.
Unlock customer analytics and insights across all data in the warehouse. Automatically discover over-indexing affinities and behaviours and develop data-driven personas for personalization and targeting.
Automatically score all your customers against target criteria - e.g. likelihood to churn, upsell, engage, etc. Leverage these propensity scores for high-performing marketing campaigns.
Identify segment overlaps between your customer data and multiple other strategic publishers and enrichment partners, simultaneously in one view (without ANY party exposing private data or PII).
Automatically create scalable, custom audiences, based on first party data “seeds”, within strategic publishers’ / enrichment partners’ Snowflake environments - ready for activation.
Cluster your customers or prospects in seconds based on any or all desired attributes available in your owned data - whether it’s behaviors, interests, profiles, transactions, or other.