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Affinio Unveils New Integrated Audience Analysis Solution in Collaboration with Microsoft

If you’ve been following along with Affinio over the years, our budding relationship with Microsoft comes as no surprise. In November 2016, we announced the move of the entire Affinio infrastructure to Microsoft Azure to ensure our customers benefited from the latest in Microsoft technology. In addition, in December 2017, our CEO, Tim Burke, published an article recapping Affinio’s incredible experience with the Microsoft Accelerator Machine Learning program from 2016 to date.

Today, we are excited to share that our relationship with Microsoft continues to strengthen. We’re proud to announce that our Integrated Audience Analysis offering will be available through a collaboration with Microsoft’s Global Consumer Goods and Retail Solutions teams. As part of the global solutions rollout, Affinio has released an integration with Microsoft Dynamics 365, Microsoft Translator, and launched our offering on Microsoft AppSource, allowing potential customers to explore and interact with the Affinio platform through a self-service experience.

“In today’s content-saturated world it’s becoming increasingly difficult for brands to capture consumer attention. For both consumer goods companies and retailers alike, it’s not necessarily about the type of ad that makes them effective – it’s the ability to target the right audiences. Through our work with Affinio and their Integrated Audience Analysis solution powered by the Microsoft cloud, we are now able to help consumer goods companies and retailers reveal hidden insights about the subgroups of their brand’s audience and speed up data analysis to help them stay relevant and ultimately develop compelling content that resonates in a more impactful way with their audience,” said Duncan Taylor, Global Industry Director’s Lead, Microsoft Global Industry Marketing.

Full details of the press release can be found here.

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