Affinio’s VP of Engineering, Phil Renaud, dives into online trends and thoughtfully explains what trends are important and how marketers should identify them.

We used Affinio – the global audience strategy platform – to uncover who the biggest influencers are in big data. See who made the list:

You may not know it, but some of the largest companies in the world are leveraging Twitter data to inform their strategies across all networks. Learn why Twitter insights are so valuable.

Marketers are swimming in data. First and third party – what does it all mean and how can marketing teams ensure they get the most out of it?

Affinio is attending the Marketing Analytics and Data Science Conference in San Francisco.

To understand the context and breadth of the climate change discussion, as well as the audiences participating, we used Affinio analyses.

Marketers are trying to make sense of all of their disparate audience data on Data Management Platforms (DMPs). But do these platforms truly provide the insights marketers need?

Recognizing the growing amount of data available today and the desire to better understand consumers, we’ve now made it possible to build audiences through custom data sources.

At Affinio, the thing we care about is the network. Affinio explores the benefits of network analysis and how machine learning lets us understand audiences on a deeper level.