The media and entertainment industry is in a constant state of transformation. New experiences, brands, and platforms are continuously entering the market, leaving consumers with endless options. To compete and stay relevant, players in the industry must design their business around and for their fans.
Stay on Top of Campaigns and TrendsImplement data-driven campaigns to increase ticket sales, viewership, subscriptions, and more. Monitor how audience interests change to ensure relevant communications.
Understand Fans and AudiencesGet a deep understanding of any group of fans or audiences, including the audiences of TV shows, movies, events, and celebrities, through their behaviors, interests, and affinity patterns.
Drive Advertising SalesUse quantifiable behavior and affinity data to provide the most compelling advertising opportunities to potential customers. Stand out from the competition with a uniquely keen understanding of your own audiences and how best to reach the target audience of your customer.
Create Emotion-Driven Content and ExperiencesDevelop promotional content and deepen the brand-to-consumer relationship by understanding what already resonates with key audience segments including high-affinity content and publications, keywords, hashtags, images, influencers, and other media.
Identify the Best Activation ChannelsUse a data-backed approach when exploring relevant partnerships, activation channels, and influencers. Get a clear understanding of which brands, celebrities, and media properties influence key audience segments.
The Affinio Difference
Patented Graph Technology
Affinio is the only platform that enables consumer intelligence through the use of patented Graph technology. AI and machine learning enable an unbiased lens into the connections between data points and their associated attributes in a way that surfaces relationships only Affinio can find, without ever being told what to look for.
Where most AI solutions require weeks or even months of implementation and professional services, Affinio is a completely productized SaaS platform that delivers AI capabilities on day one. Start immediately by running Affinio segmentation and visualizations on public data sources, and then work with us to ingest your own proprietary consumer data either hosted by Affinio’s cloud offering or self-hosted.
Safe for Your Brand and Your Customers
The landscape of consumer data and privacy is changing fast—we believe it’s for the better and marketing can deliver more value than ever. Build strategies based on consumer patterns while staying GDPR compliant and respecting the privacy of your most valued asset, your customers.
AI in the Hands of People Who Need It
When you need to enable global teams to drive their own strategies across your organization, you can’t gate access to insights. Affinio enables the entire organization to get access to consumer intelligence quickly and easily, when they need it, so they can drive strategy and innovation at every turn.
Award-Winning Customer Success
The success of our customers is paramount to sustaining a long-term relationship. Our team is dedicated to making you successful not only within the Affinio platform itself, but in leveraging the intelligence you gain from Affinio to best to accomplish your objectives. Our team has been recognized nationally for our dedication to customers and their success and we can’t wait to work with you.